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The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience

Shaun White Snow League

The Snow League, a new professional halfpipe skiing and snowboarding league, just concluded its first season, and its frontman Shaun White already making big moves. The 3-time Olympic gold medalist recently announced the league’s collaboration with Google Cloud to enhance its fan experience. Google Cloud, the official cloud and A.I. partner of the league, will be used to “localize, dub, […]
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Quinn Brophy |
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[OLYMPICS] Why Olympic Snowboard Scores Sparked Debate—and How Judging Could Soon Change

Su Yiming

At the 2026 Milano Cortina Winter Olympics, freestyle snowboarding emerged as one of the Games’ most talked-about events, drawing attention not only to the sport itself but also to the results. To the viewer, some results seemed obvious, while others left them scratching their heads. In the wake of the Games, many are now questioning the way snowboarding is judged, […]
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Quinn Brophy |
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NOAA Launches A.I.-Enhanced Versions of GFS and GEFS Weather Models

The National Oceanic and Atmospheric Administration recently launched three new artificial intelligence based weather forecast products. The A.I. Global Forecast System and the A.I. Global Ensemble Forecast System will now be routinely offered alongside its other weather model products. These new weather models offer slight increases in accuracy, but can be computed roughly 1,000 times faster than traditional numerical weather […]
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Zach Armstrong |
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OpenSnow’s New PEAKS A.I. Model Makes 42% More Accurate Forecasts

On December 5, OpenSnow announced that “PEAKS,” a machine learning model, will be its lead forecaster for most global locations this winter. OpenSnow, a skiing specific weather application gives skiers up to date resort reports and forecasts for their favorite mountains. OpenSnow believes PEAKS could revolutionize the way we read these forecasts. Like a meteorologist, PEAKS uses information from prior […]
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Noah Wehrman |
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Big Sky, MT, Jumps Into Seasonal Forecasting With Custom A.I. Predictions

As the air begins to turn crisp and the leaves change color across North America, many skiers will begin the annual cycle of strengthening their legs, sharpening their stoke, and speculating about when the snow will fly. The gradual turn towards winter brings several reliable markers, such as a new Warren Miller film and seasonal forecasts from the Farmer’s Almanac […]
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Zach Armstrong |
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Strava Now Syncs With Oakley Meta AI Glasses, Bringing Performance Data to the Slopes

oakley

For skiers and snowboarders, tracking performance has become just as much a part of the adventure as chasing powder. Now, Strava, the world’s largest community for athletes with more than 150 million users, has teamed up with Oakley and Meta to bring performance metrics directly into your ride through the new Oakley Meta Vanguard Performance AI glasses. The integration lets […]
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Avatar photo Brent Glogau |
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Burton Utilizes A.I. for Graphics on Custom 2026 Snowboard

Burton Snowboards Rail

Burton Snowboards, famous for its innovative designs and influence in the world of snowboarding, is continuing to push boundaries, this time by using artificial intelligence (A.I.) to create the graphic for its 2026 Custom snowboard. As companies begin to roll out their snowboards for the upcoming season, Burton’s use of A.I. in one of its most beloved snowboards has made […]
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Quinn Brophy |
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Vail Resorts Announces “My Epic Assistant” Powered by Advanced A.I. and Resort Experts

My Epic Assistant provides resort information to guests in real-time, at their fingertips Launching for the 2024/25 winter season at four Colorado resorts: Vail Mountain, Beaver Creek, Breckenridge and Keystone Epic Passes now on sale for the 2024/25 winter season There is nothing better than going to the mountains with someone who knows the place inside and out. Yesterday, Vail […]
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Avatar photo SnowBrains |
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Artifical Intelligence (AI) is Hitting the Slopes. How Does That Look?

For some, the words “artificial intelligence” get you amped, while for others, those two words provoke an uneasy feeling. Some companies are looking to capitalize on the A.I. technology in a new market: the ski industry. This technology could revolutionize the way skiers and riders use ski lifts, purchase gear, and hone their skills.  Related: Gear Review: Carv Digital Ski […]
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Luke Guilford |
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