SnowBrains Header logo
  • Podcast
  • Weather Forecasts
  • Conditions Reports
  • Gear
  • Avalanche Forecast
SnowBrains Facebook Page SnowBrains Twitter Page SnowBrains Instagram Page SnowBrains Vimeo Page SnowBrains RSS Feed

Alterra Mountain Company

The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Rusty Gregory CEO

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]

Industry NewsIndustry News
Ryan Kime | June 24, 2022
10 Comments

Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA

Palisades Tahoe, development, California

At a Town Hall meeting in Olympic Valley Saturday, Alterra Mountain Company doubled down on its stalled development project, promising to seek a new round of approvals for its massive Tahoe proposal in 2023. Alterra owns the resort now known as Palisades Tahoe, formerly Squaw Valley, including most of the land at the mountain base. Their massive Olympic Valley development […]

Industry NewsIndustry News
SnowBrains | June 1, 2022
7 Comments

Alterra Mountain Company Names New President & COO of Squaw Valley Alpine Meadows, CA

Denver, Colorado – August 10, 2021 – Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark […]

Industry NewsIndustry News
SnowBrains | August 10, 2021
1 Comment

Weekend Warrior: Deer Valley Resort, UT on the Fly

[Sponsored by Deer Valley Resort] Deer Valley Resort, located in Park City, Utah, has recently been awarded the title of United States’ Best Ski Resort 2018, by the World Ski Awards for the sixth straight year. The resort is perfect for a long holiday, but did you know that Deer Valley is incredibly accessible and would make for a great […]

Jenah MacGrain | January 15, 2019
0 Comments

Alterra Mountain Co. To Acquire Solitude Mountain Resort in Utah

Alterra Mountain Co. just announced that they have entered into an agreement to acquire Solitude Mountain Resort in Big Cottonwood Canyon just outside Salt Lake City, UT. Solitude Mountain Resort is located just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort, in the renowned Big Cottonwood Canyon. The mountain […]

Industry NewsIndustry News
SnowBrains | June 20, 2018
2 Comments

Deer Valley, UT Announces $8.1 Million Investment in Capital Improvements

Deer Valley Resort

In a Deer Valley press release, the resort announced its largest investment in capital improvements in over a decade with $8.1 million in mountain enhancements.  The Alterra owned resort in Park City, UT has some major improvements planned for the 18-19 season. Most notably, Deer Valley will replace the Homestake chairlift with a new, detachable, high-speed quad chairlift. The new […]

Industry NewsIndustry News
Katy Shipley | June 15, 2018
0 Comments

10 Reasons Why College Students Should Get The Ikon Pass

Ikon Pass

[sponsored by Ikon Pass] When you’re a die-hard powder fiend it makes sense that you would choose your college based off of how close you could live to your favorite mountain. Whether you’re hitting the books a few miles from the mountains or a plane ride away, the Ikon Pass is a college student’s golden ticket to the most iconic […]

Featured ArticleFeatured Article
Lindsay Hayden | April 11, 2018
0 Comments

Design Your Dream Winter With The Ikon Pass:

[sponsored by Ikon Pass] What if you could curate the perfect winter? What it would it look like? Would you stay in one place or move around? There are a few ski passes out there that can help with that, of course, but many of them fall just a little short. So many feel somehow…limited. But there’s one pass that […]

Featured ArticleFeatured Article
D’Arcy McLeish | March 27, 2018
0 Comments

Posts navigation

Older posts

Share your story:

Submit A Link

Top 10 Trending right now:

  • Direct Weather Releases Full 2022-23 Winter Forecast
    Direct Weather Releases Full 2022-23 Winter Forecast
  • NOAA Issues Official La Niña Advisory For Upcoming Winter
    NOAA Issues Official La Niña Advisory For Upcoming Winter
  • Farmers’ Almanac Releases an "Unreasonably Cold" Winter Forecast For Canada
    Farmers’ Almanac Releases an "Unreasonably Cold" Winter Forecast For Canada
  • Farmers' Almanac 2022/23 Winter Forecast: Extreme Winter Predicted With Heavy Snow For 1 Area in Particular
    Farmers' Almanac 2022/23 Winter Forecast: Extreme Winter Predicted With Heavy Snow For 1 Area in Particular
  • Did You Know That 500,000,000 Gallons of Water Evaporate from Lake Tahoe Daily? | Here's a List of Tahoe 'Fun Facts'
    Did You Know That 500,000,000 Gallons of Water Evaporate from Lake Tahoe Daily? | Here's a List of Tahoe 'Fun Facts'
  • Top Stories: Snow Forecasts, Farmers' Almanac Winter Forecast, Most Affordable Mountain Towns, and More...
    Top Stories: Snow Forecasts, Farmers' Almanac Winter Forecast, Most Affordable Mountain Towns, and More...
  • US Sees First Winter Storm Warning of the Season
    US Sees First Winter Storm Warning of the Season
  • 1,000-Year Rain Event Causes Historic Flooding and Closes Death Valley National Park, CA | "Nearly a Year’s Worth of Rain Falling in Three Hours"
    1,000-Year Rain Event Causes Historic Flooding and Closes Death Valley National Park, CA | "Nearly a Year’s Worth of Rain Falling in Three Hours"
  • AccuWeather: Early Winter Forecast Says Snow May Fall Later Than Usual in the West
    AccuWeather: Early Winter Forecast Says Snow May Fall Later Than Usual in the West
  • Winter 2022/23 Snow Forecast: Here's Your First Look at What Next Winter Might Hold...
    Winter 2022/23 Snow Forecast: Here's Your First Look at What Next Winter Might Hold...
  • Home
  • About
  • Contact
  • Privacy Policy
  • Site Map
SnowBrains
Proudly powered by WordPress Theme: SnowBrains Child Theme.