Alterra Mountain Company Archives

The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport

Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […]

Industry News

Ryan Kime | June 24, 2022

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Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA

At a Town Hall meeting in Olympic Valley Saturday, Alterra Mountain Company doubled down on its stalled development project, promising to seek a new round of approvals for its massive Tahoe proposal in 2023. Alterra owns the resort now known as Palisades Tahoe, formerly Squaw Valley, including most of the land at the mountain base. Their massive Olympic Valley development […]

Industry News

SnowBrains | June 1, 2022

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Alterra Mountain Company Names New President & COO of Squaw Valley Alpine Meadows, CA

Denver, Colorado – August 10, 2021 – Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark […]

Industry News

SnowBrains | August 10, 2021

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Weekend Warrior: Deer Valley Resort, UT on the Fly

[Sponsored by Deer Valley Resort] Deer Valley Resort, located in Park City, Utah, has recently been awarded the title of United States’ Best Ski Resort 2018, by the World Ski Awards for the sixth straight year. The resort is perfect for a long holiday, but did you know that Deer Valley is incredibly accessible and would make for a great […]

Jenah MacGrain | January 15, 2019

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Alterra Mountain Co. To Acquire Solitude Mountain Resort in Utah

Alterra Mountain Co. just announced that they have entered into an agreement to acquire Solitude Mountain Resort in Big Cottonwood Canyon just outside Salt Lake City, UT. Solitude Mountain Resort is located just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort, in the renowned Big Cottonwood Canyon. The mountain […]

Industry News

SnowBrains | June 20, 2018

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Deer Valley, UT Announces $8.1 Million Investment in Capital Improvements

In a Deer Valley press release, the resort announced its largest investment in capital improvements in over a decade with $8.1 million in mountain enhancements. The Alterra owned resort in Park City, UT has some major improvements planned for the 18-19 season. Most notably, Deer Valley will replace the Homestake chairlift with a new, detachable, high-speed quad chairlift. The new […]

Industry News

Katy Shipley | June 15, 2018

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10 Reasons Why College Students Should Get The Ikon Pass

[sponsored by Ikon Pass] When you’re a die-hard powder fiend it makes sense that you would choose your college based off of how close you could live to your favorite mountain. Whether you’re hitting the books a few miles from the mountains or a plane ride away, the Ikon Pass is a college student’s golden ticket to the most iconic […]

Design Your Dream Winter With The Ikon Pass:

[sponsored by Ikon Pass] What if you could curate the perfect winter? What it would it look like? Would you stay in one place or move around? There are a few ski passes out there that can help with that, of course, but many of them fall just a little short. So many feel somehow…limited. But there’s one pass that […]