Deer Valley, UT, in Talks to Operate New Billion Dollar Mayflower Mountain Resort with Snowboard Ban Deer Valley, UT, is reportedly in talks with the developers of the new Mayflower Mountain Resort, Extell Development Company, about handling the operations of the new resort. The Mayflower Mountain Resort is currently under construction and is adjacent to the Deer Valley Resort. Related: First Trails Cut at New Mayflower Mountain Resort, UT, as Construction Begins Related: Utah’s Newest Billion […] Industry News Julia Schneemann | March 23, 2023 0 Comments
Ikon Pass Offers the Good Stuff for Winter 23/24 on March 16 Ikon Pass enters its sixth season as the established community for skiers and riders across the globe offering access to 50+ authentic and unique mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan. On Thursday, March 16, 2023, Ikon Pass goes on sale for the 23/24 season. Current and new pass holders are invited to join the Ikon […] Industry News Julia Schneemann | March 9, 2023 1 Comment
The Future of Ski Resorts? Alterra CEO Rusty Gregory Discusses His Career in the Industry and What He Sees as the Obvious Next Step for the Sport Starting on August 1, 2022, and after five years as Alterra CEO Rusty Gregory finally plans to step down from his role in day-to-day operations to become Vice-Chairmen of the Board. Awaiting this transition, Gregory talks about his career in the ski industry and what’s in store for the future of the sport. Before 2017, when Rusty Gregory began as […] Industry News Ryan Kime | June 24, 2022 10 Comments
Alterra Mountain Co. Remains Committed to Stalled Development of Palisades Tahoe, CA At a Town Hall meeting in Olympic Valley Saturday, Alterra Mountain Company doubled down on its stalled development project, promising to seek a new round of approvals for its massive Tahoe proposal in 2023. Alterra owns the resort now known as Palisades Tahoe, formerly Squaw Valley, including most of the land at the mountain base. Their massive Olympic Valley development […] Industry News SnowBrains | June 1, 2022 7 Comments
Alterra Mountain Company Names New President & COO of Squaw Valley Alpine Meadows, CA Denver, Colorado – August 10, 2021 – Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark […] Industry News SnowBrains | August 10, 2021 1 Comment
Weekend Warrior: Deer Valley Resort, UT on the Fly [Sponsored by Deer Valley Resort] Deer Valley Resort, located in Park City, Utah, has recently been awarded the title of United States’ Best Ski Resort 2018, by the World Ski Awards for the sixth straight year. The resort is perfect for a long holiday, but did you know that Deer Valley is incredibly accessible and would make for a great […] Jenah MacGrain | January 15, 2019 0 Comments
Alterra Mountain Co. To Acquire Solitude Mountain Resort in Utah Alterra Mountain Co. just announced that they have entered into an agreement to acquire Solitude Mountain Resort in Big Cottonwood Canyon just outside Salt Lake City, UT. Solitude Mountain Resort is located just 34 miles from the Salt Lake City International Airport (SLC) and less than an hour from Deer Valley Resort, in the renowned Big Cottonwood Canyon. The mountain […] Industry News SnowBrains | June 20, 2018 2 Comments
Deer Valley, UT Announces $8.1 Million Investment in Capital Improvements In a Deer Valley press release, the resort announced its largest investment in capital improvements in over a decade with $8.1 million in mountain enhancements. The Alterra owned resort in Park City, UT has some major improvements planned for the 18-19 season. Most notably, Deer Valley will replace the Homestake chairlift with a new, detachable, high-speed quad chairlift. The new […] Industry News Katy Shipley | June 15, 2018 0 Comments
Industry News
