Vail Resorts CEO Rob Katz Apologizes to Guests for Recent ‘Unacceptable’ Customer Service Vail Resorts CEO Rob Katz has admitted in an open apology letter that the recent customer service experience for many guests is unacceptable and details how the company will address the issues going forward. There were always going to be many unknowns going into this season, and Katz admits for all they got right, there are areas where they clearly […] Industry News SnowBrains | December 14, 2020 5 Comments
GM at Cardrona and Treble Cone, NZ Pens Open Letter Apologizing for Poor Guest Experience Ski resorts in New Zealand have been caught out these last couple of weeks by unexpectedly high skier numbers, so much so that the General Manager of Cardrona and Treble Cone, Bridget Legnavsky, was forced to pen an open letter of apology. Related: Against All Odds, New Zealand Ski Resorts See Record Number of Visitors Due to closed borders as […] Industry News Kiwi Brains | July 24, 2020 0 Comments
Backcountry.com Fires Attorneys and Hires Previously Targeted Owner as a Consultant In the wake of the outcry caused by their strongarm tactics of pursuing all businesses using the word ‘backcountry’, Backcountry.com CEO Jonathan Nielsen told the Colorado Sun that they are firing their trademark attorneys, suspending all lawsuits, and hiring one of the targetted small business owners as a consultant. Related: Backcountry.com Is Suing Anyone Who Uses Its Namesake: Is This […] Industry News SnowBrains | November 11, 2019 3 Comments
Backcountry.com CEO Issues Open Letter Apology and Admits “We Made a Mistake” Well, that escalated quickly! A story broken by the Colorado Sun last week about Backcountry.com filing trademark lawsuits against other companies with ‘Backcountry’ in their name spread like wildfire around the internet, to the point where #BoycottBackcountry was trending on Twitter and a Facebook group called Boycott BackcountryDOTcom had gained 15,000 followers. Related: Backcountry.com Is Suing Anyone Who Uses Its Namesake: […] Industry News SnowBrains | November 8, 2019 5 Comments
Shaun White Apologizes to Special Olympics Community for Offensive Halloween Costume Shaun White apologized yesterday after wearing a Halloween costume that sparked a backlash from the Special Olympics. In a now-deleted post on White’s Instagram account, the professional snowboarder and skateboarder was shown dressed as “Simple Jack,” a disabled character featured in the 2008 film “Tropic Thunder” that triggered a boycott at the time and charges that it promoted “derogatory and […] Industry News SnowBrains | October 30, 2018 1 Comment
Montana Snowbowl Issues Apology For ‘Fat Shaming’ and ‘Sexist’ Advertisement An advertising campaign for Montana Snowbowl certainly got people talking about the resort, but not in the way they wanted. In fact, it set off a social media flurry of criticism, proclaiming it “fat shaming” and “sexist.” Owner Andy Morris said it was a breakdown in communication between Snowbowl and their ad agency. The ad that showed up at Missoula […] Industry News SnowBrains | October 16, 2018 0 Comments
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