atomic skis

Mikaela Shiffrin Shares Impressions from Chile Summer-Training Camp

U.S. ski racing star Mikaela Shiffrin has arrived in the Southern Hemisphere to fine-tune her Atomic ski equipment ahead of the 2025-26 World Cup season. Leading into an Olympic season, the upcoming winter is certainly one of great anticipation for fans and pressure for athletes. Shiffrin shared happy snaps from her on-snow summer training camp at El Colorado, Chile, posting […]
Post Tag for Industry NewsIndustry News
Julia Schneemann |
0 Comments

Former Atomic Employee Sentenced for Stealing 2,600 Skis

A former Atomic Skis employee has been sentenced to 14 months of suspended imprisonment for stealing 2,600 pairs of skis from the Austrian manufacturer. The now-58-year-old employee, who worked at Atomic’s factory in Pongau, Austria, was responsible for disposing of skis with minor defects but instead sold them for personal profit. Between 2022 and his dismissal in November 2023, he […]
Post Tag for Industry NewsIndustry News
Avatar photo SnowBrains |
0 Comments

Ski Industry Continues Sustainability Efforts at 2nd Industry Summit

The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations. The 25% increase in attendance compared to the inaugural summit […]
Post Tag for Industry NewsIndustry News
Avatar photo Press Release |
0 Comments

U.S. Ski Racer Mikaela Shiffrin Crowns Herself the GOAT of Alpine Racing in Åre, Sweden, Winning Her 87th World Cup

Wendy Holdener Mikaela Shiffrin

Mikaela Shiffrin is unstoppable. After tying with Ingemar Stenmark yesterday, Mikaela Shiffrin swept through the Slalom course like a tornado today in Åre, Sweden, winning her 87th World Cup with a lead of 0.92 seconds ahead of second placed Wendy Holdener from Switzerland. Shiffrin is seemingly in a league of her own. “It’s okay to be second or third if she […]
Post Tag for Industry NewsIndustry News
Julia Schneemann |
5 Comments

Japan Report: Pillows + Pillows

ski powder japan

January in Japan this year was special. We got snow, we got sun, we got pillows. The most interesting features here are spines that have pillows. We’ve coined them pillowspines. Every sunny day initiates a search for more pillowspines. Every snowy day is a search for pillows in the trees. Powder is the norm, pillows are the highlights. February has begun with rain, cold temps, and brutally hard snow for […]
Post Tag for Conditions ReportConditions Report
Play Video
Miles Clark |
1 Comment