backcountry.com

‘Backcountry’ Partners with Utah Avalanche Center to Promote Snow Safety

The partnership will amplify avalanche safety awareness messaging, yield educational videos and provide gear guidance for backcountry enthusiasts Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual Avalanche Awareness Week, established to […]
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AvyBrains |
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Backcountry.com Fires Attorneys and Hires Previously Targeted Owner as a Consultant

Backcountry.com is suing small business owners.

In the wake of the outcry caused by their strongarm tactics of pursuing all businesses using the word ‘backcountry’, Backcountry.com CEO Jonathan Nielsen told the Colorado Sun that they are firing their trademark attorneys, suspending all lawsuits, and hiring one of the targetted small business owners as a consultant. Related: Backcountry.com Is Suing Anyone Who Uses Its Namesake: Is This […]
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SnowBrains |
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Backcountry.com CEO Issues Open Letter Apology and Admits “We Made a Mistake”

Well, that escalated quickly! A story broken by the Colorado Sun last week about Backcountry.com filing trademark lawsuits against other companies with ‘Backcountry’ in their name spread like wildfire around the internet, to the point where #BoycottBackcountry was trending on Twitter and a Facebook group called Boycott BackcountryDOTcom had gained 15,000 followers. Related: Backcountry.com Is Suing Anyone Who Uses Its Namesake: […]
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SnowBrains |
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Backcountry.com Is Suing Anyone Who Uses Its Namesake: Is This Fair?

Backcountry.com is suing small business owners.

The e-commerce behemoth Backcountry.com is suing small business owners that have trademarked the word “backcountry”. A year ago, Backcountry.com filed for trademarks protecting the word “backcountry,” on their outdoor gear. Since then, the company has filed dozens of lawsuits and protests within the U.S. Patent and Trade Office targeting businesses that have trademarked the word “backcountry.” The fairness of this […]
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SnowBrains |
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