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Business

Solitude, UT, Calls Locals a “Threat” to its Business, Later Offers Clarification

ikon pass, spring break

At its annual end-of-season Town Hall meeting, Solitude Mountain, UT, presented a PowerPoint presentation that labeled locals as a threat to its business. Related: [VIDEO] All The Snow Records Utah Ski Areas Broke Last Season The presentation was a five-year plan with a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Under “Threats: What could prevent us?”, it simply listed “Locals.” […]

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Avatar photo Brent Glogau | June 29, 2023
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Shark Tank’s Most Popular Ski Products

shark tank skis

Shark Tank is one of the most popular shows in America and allows contestants to explain their businesses and potentially leave with an investment. The show has been running for nearly 15 years, and over $100 Million in investments have been paid out by the investing sharks, a few of which are skiers themselves. Whether the product is an application, […]

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Jesse | September 23, 2021
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Toggenburg Mountain, NY Closes After 68 Years of Operation

Toggenburg Mountain in Fabius, New York has officially been sold—and its new owner plans to close it down for good. The small ski area—which has two lifts, three t-bars, and 21 trails—was in business for 68 years until it sold to Peter Harris this week, the president of Intermountain Management (also known as SkiCNY.com) and the owner and operator of […]

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Avatar photo SnowBrains | August 4, 2021
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App Being Used to Combat Covid Allowing Ski Resorts to Return to Business

Skier overlooking valley

Taos Ski Valley resort, a year-round destination located in Northern New Mexico, has recently begun using an app in order to combat COVID and reopen its local economy. A consortium took place in early August 2020 to discuss exactly how they would keep employees, families, and customers healthy and safe. With over forty businesses operating in the area, it was crucial […]

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Nick Retterer | February 2, 2021
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The Future of the American Ski Shop: How Local Shop ‘FOTM’ Survives and Thrives During a Pandemic

fotm door

Privately owned ski shops must already compete with mega online retailers, corporately owned stores, and big-box retailers, so the idea of trying to survive a worldwide pandemic may seem daunting if not downright impossible. And as world leaders beg us to keep our social distance and avoid gatherings of almost any size, our local ski shops are begging us to […]

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Alex K | November 13, 2020
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VIDEO: How the Heck Does A Ski Resort Work? The Business Behind Skiing

[arve url="https://www.youtube.com/watch?v=vpcUVOjUrKk"]
Spencer Cox | September 28, 2020
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Patagonia: “We’re In Business To Save Our Home Planet”

Choose Patagonia to help support the environment.

A giant in the world of outdoor clothing, Patagonia is known for producing expensive but high-quality products that adventurers can count on to support them, no matter the conditions. But despite technically being a clothing company, Patagonia’s mission is centered purely on activism and environmental preservation, saying “We’re in business to save our home planet”. But they don’t just talk […]

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Lucy Ferneyhough | March 13, 2020
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Grouse Mountain, BC. Purchased By One Of Canada’s Richest Families

Grouse Mountain, BC. was sold barely two years after its last sale.

Grouse Mountain, BC. including all operations of the four-season resort and over 1,200 acres of land, has been sold to the Gaglardi Family, who also own the Dallas Stars NHL team, Denny’s restaurants across Canada, and multiple hotel chains. The Gaglardi family company, Northland Properties Corporation, has invested in ski companies before, and they currently also own Revelstoke Mountain Resort, […]

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Lucy Ferneyhough | January 13, 2020
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Mountain Hardwear Launches Augmented Reality App

It is no mystery that buying stuff online is one of the most commons things to do nowadays. If you disagree with this statement then the chances you were born before 1970 are really high. In fact, 67% of people born after 1980 prefer to do their shopping online. The market has shown how this trend is true. The online […]

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Micho | December 20, 2019
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Breathing Life Back Into An Abandoned Colorado Ski Resort

Abandoned ski resort in Colorado gets a second chance.

Huerfano Country, Colorado, is trying desperately to bring Cuchara Mountain Park back to life. Originally opened as Panadero Resort in 1981, the Cuchara Mountain Resort was shut down in 1999 due to a lack of funding after poor snow conditions and not enough visitors. The resort originally had 5 lifts servicing roughly 30 runs with snowmaking all across the mountain. After […]

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Lucy Ferneyhough | December 6, 2019
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The Best Way To Ski For Free At Tahoe Area Resorts: Buy A Tahoe License Plate

Free ski lift ticket with the purchase of a Tahoe License plate.

Plates for Powder is back for the 8th year and offering a free lift ticket to participating Tahoe area resorts for those who purchase a Lake Tahoe license plate in California or Nevada. Plate sales and renewal fees come back to Lake Tahoe resulting in more hiking and biking trails, and watershed restoration projects. Related: Opening Dates for California Ski Resorts… With […]

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Avatar photo SnowBrains | November 1, 2019
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Black Diamond Fall 2019 Gear Swap

Black Diamond skis all lined up.

Black Diamond is a full-service climbing, mountaineering, and backcountry ski shop located at the Black Diamond factory headquarters in Salt Lake City. They’ve been there since 1992 and ship nationwide and internationally. Black Diamond sells an assortment of outdoors gear ranging from climbing equipment, apparel, backcountry ski gear, and much, much more. They also make quality skis. Black Diamond’s staff […]

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Martin Kuprianowicz | October 5, 2019
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