Vail Resorts CEO Rob Katz Shifts Focus To Day Lift Tickets For 2025-26 Season Amidst reports of slowing Epic Pass sales, Rob Katz, who recently returned to the top job at Vail Resorts, has announced that the company will be focusing more on day ticket pricing this year. With six of their resorts at over $300 per day, many skiers will wonder what “a focus on day ticket prices” exactly means. Related: Why is […] Industry News Zach Armstrong | October 16, 2025 6 Comments