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The Future of the American Ski Shop: How Local Shop ‘FOTM’ Survives and Thrives During a Pandemic

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Privately owned ski shops must already compete with mega online retailers, corporately owned stores, and big-box retailers, so the idea of trying to survive a worldwide pandemic may seem daunting if not downright impossible. And as world leaders beg us to keep our social distance and avoid gatherings of almost any size, our local ski shops are begging us to […]

Industry NewsIndustry News
Alex K | November 13, 2020
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