Why Artificial Snow Will Have to Play a Continued Role in the 2026 Winter Olympics After three consecutive Winter Olympics held in non-traditional skiing regions—Sochi, Russia (2014), PyeongChang, South Korea (2018), and Beijing, China (2022)—the Games are returning to an area where skiing is a part of everyday life. Yet even high in the Italian Alps, artificial snow will remain essential to the success of the events, much to the concern of environmental activists. While […] Olympics Quinn Brophy | November 4, 2025 0 Comments
SnowBrains Podcast Ep. 84 | Hilary Eisen – Policy Director for the Winter Wildlands Alliance This episode of the SnowBrains podcast is brought to you by Club Med. Hilary Eisen is the Policy Director for the Winter Wildlands Alliance and is a passionate backcountry skier and ice climber. In her role at Winter Wildlands Alliance, she leads the organization’s policy work, focusing on the protection of wild winter landscapes while advocating for quality human-powered snowsports experiences. […] Podcasts Podcast | April 15, 2025 1 Comment
Utah’s Great Salt Lake Could Disappear by 2027 The Great Salt Lake in Utah is currently losing water at a rate of 1.2 million acre-feet per year. This equates to over 391,021,130,000 gallons of water disappearing from the lake per year. Several universities and environmental organizations wrote a report this year sounding the alarm about this potential ecological catastrophe. They claim that if the lake continues to shrink […] Brains Riley McDonald | January 13, 2023 5 Comments
Quiksilver Recycles Over 100 Million Plastic Bottles Quiksilver just announced a milestone in their recycling program. Since starting the program in 2012 with REPREVE, they have officially recycled over 100 million bottles into boardshorts and other goods.  REPREVE creates performance fibers from water bottles and other recycled materials. Each pair of boardshorts contains about 10 recycled bottles. Producing recycled polyester consumes significantly lower amounts of energy (45%) and […] Katy Shipley | June 23, 2018 1 Comment
Diamond Peak Ski Resort, NV Receives Their STOKE Certification Known for its beautiful views of Lake Tahoe and community vibe, Diamond Peak has officially received recognition for its sustainability initiatives and has become STOKE certified. Diamond Peak is the first resort in the Tahoe area to receive the STOKE certification and will certainly be setting the pace for resort best practices and sustainability. According to the Tahoe Tribune, the […] Industry News Katy Shipley | June 5, 2018 0 Comments
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