Chinese Snowboarder Su Yiming Unveils New Streetwear Brand Fresh off winning gold in slopestyle and bronze in big air at the 2026 Milano-Cortina Olympics, it’s no secret that Chinese snowboarder Su Yiming has style on a snowboard. Now, he’s bringing that style to the fashion industry. In an interview with fashion magazine Hypebeast, the 22-year-old revealed his new project: his own personal clothing brand, etitled Süugar. Utilizing themes of […] Gear Quinn Brophy | July 31, 2026 0 Comments
What is the Best Color to Wear on the Slopes? With dozens of new styles coming out each year, everyone has a favorite color to wear on the slopes. From mellow, light colors to bold, flashy ones, we have seen it all out on the mountain. With all the colors to choose from, we wanted to know: what is the best color to wear on the slopes? So we took to our […] Gear Quinn Brophy | July 23, 2026 1 Comment
From Wheelchair to Walking on the Red Carpet — Lindsey Vonn Attends Met Gala Just months after an Olympic crash left her with a shattered leg, Lindsey Vonn walked the red carpet — unassisted — at the 2026 Met Gala in New York. The Olympic gold medalist had one goal for the night: walk the red carpet on her own two feet. In a moment defined by her trademark resilience, Vonn showed up to […] Industry News Quinn Brophy | May 7, 2026 0 Comments
The Comeback of Statement Pieces: ELHO Collaborates with Graffiti Artist André for 2025-26 Season In the late 1980s, I owned what might be the most photographed jacket in family albums: a fluorescent ELHO bomber shell covered in tumbling neon stars. You could spot it from three lift towers away, and that was the point. I would match it with denim and matching neon ELHO snow gaiters—it was 80s perfection. After all, ski fashion in […] Industry News Julia Schneemann | September 29, 2025 0 Comments
Armani Launches 22/23 Winter Sports Line ‘Armani Neve’ With 3-Day Event in St. Moritz, Switzerland Giorgio Armani celebrated his Armani Neve (‘neve’ meaning snow in Italian) winter fashion line with a three-day event, culminating in an outdoor fashion show in St. Moritz, Switzerland. The fashion show took place opposite the Winter Olympic stadium in St. Moritz on a purpose-built catwalk in the snow. St. Moritz has been host to the Winter Olympics in 1928 and […] Industry News Julia Schneemann | December 22, 2022 0 Comments
[GIVEAWAY] Win a SnowBrains 10-Year Anniversary Hoodie View this post on Instagram A post shared by SnowBrains (@snowbrains) In celebration of our 10-year anniversary, we’re giving away 1 SnowBrains Dark Side of the Snow Hoodie! Here’s how to enter—it’s super easy: – Make sure you’re following @snowbrains on Instagram. – Comment on the post tagging two friends. This giveaway closes on November 30 – GOOD LUCK!🤘🏼 Offer SnowBrains | November 23, 2022 0 Comments
The Return of the Ski Onesie Heavily retro-inspired one-piece ski suits are beginning to increase in popularity and are making a comeback on the slopes! People are once again embracing the bold-colored suits and enjoying the convenience of having an “all in one” snowsuit. Although your first thought of a one-piece ski suit may be reminiscent of the 80s, the suits were invented in 1948 by […] Haleigh Hafner | January 18, 2022 0 Comments
Is This the Most Expensive Skateboard in the World? Virgil Abloh is one of the most prominent designers in the fashion industry. He is the founder of Off-White and has worked with big-name brands including Louis Vuttion and Supreme. Celebrities around the world can be seen wearing Virgil’s clothing and his unique “QUOTATION” design has reshaped the world of fashion. In just the last few years, Virgil Abloh has […] Brains Jesse | July 13, 2021 1 Comment
New Fashion Film Has Lindsey Vonn Hitting The Slopes Again [arve url="https://youtu.be/QkJ9PykY8Q8"] Nick Retterer | March 9, 2021 Likes Tweets 0 Comments
The GOAT, Lindsey Vonn Earns Stake in Swedish Goggle Company YNIQ [arve url="https://youtu.be/tKuytZSaoKU"] Chad Walker | January 2, 2020 Likes Tweets 0 Comments
Would You Hit the Slopes Wearing the Latest Ski Collection from Ralph Lauren? Suits you sir! Want to know what the latest fashion to hit the slopes this winter will be? Check out the new Ralph Lauren ‘90s-inspired all-new “Downhill Skier” collection, as featured on Hype Beast. Although heavyset outerwear takes precedence as the lineup’s main draw, the high-end house also applies a keen focus towards crewneck pullovers, mockneck sweaters, knit zip jackets, […] Friday Fun SnowBrains | October 12, 2018 0 Comments
This 98-Year-Old Legend Makes Health and Happiness Look Easy Next time you are feeling lazy, let Klaus Obermeyer, the CEO and Founder of Sport Obermeyer motivate you. At 98 years young, Obermeyer is active, skis, and owns the company he started in 1947. The Obermeyer story beats many of the health and lifestyle crazes out there. Plus, he makes it looks so simple. “Obermeyer swims half a mile, […] Industry News Katy Shipley | May 3, 2018 0 Comments
Gorpcore: Proving That Practical Can Be Stylish The outdoors industry is finally getting the chance to walk the high-fashion catwalks…Gorpcore has become the new normcore. Gorpcore was dubbed by New York Magazine’s The Cut in late May, and the term has taken off! So pull out your Tevas, Chacos, puffer jackets, wool socks, Gortex rain jackets, and wearable sleeping bags because these items are all the rage […] Industry News Lindsay Hayden | August 3, 2017 0 Comments
The Bandana… Fashion or Function? Rumour has it that Shaun White didn’t only bring snow sports amazing ariel halfpipe tricks, long luscious locks of red hair and his own personal gum flavour, but also the popular facial shield: the Bandana. When Shaun began wearing a bandana in his earlier years of stardom, bandanas began popping up on skiers and snowboarders faces across the globe. The […] Gear Eric Behn | April 25, 2013 5 Comments
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