Race Report: Vlhova, Shiffrin Rivalry Continues on in Levi, Finland Senna vs. Prost, Tom Brady vs. Peyton Manning, Ali vs. Fraizer, and now, Shiffrin vs. Vlhova. Part of what makes sport so exciting is the intense rivalries between two or more amazing athletes. This weekend (Nov. 20th & 21st), the FIS Alpine World Cup Slalom opener in Finland reminded ski racing fans of who the top dogs in the technical […] Olympics Phil Tremblay | November 23, 2021 0 Comments
Photos: Northern Hemisphere’s First Non-Glacial Resorts Opened Today This is the time of year skiers and riders begin to salivate. Ski movie trailers are coming out. The first snow has dusted mountains in North America. You may or may not have been shopping for some new sticks… But “winter is coming.” At least in Finland. Levi, the nation’s largest ski area, and Ruka, another one of the largest both […] Industry News SnowBrains | October 8, 2021 0 Comments
The First Non-Glacial Northern Hemisphere Resorts Will Open in Less Than a Month This is the time of year skiers and riders begin to salivate. Ski movie trailers are coming out. The first snow has dusted mountains in North America. You may or may not have been shopping for some new sticks… But “winter is coming.” At least in Finland. Levi, the nation’s largest ski area, and Ruka, another one of the largest. Both […] Industry News SnowBrains | September 13, 2021 0 Comments
VIDEO: Remote Arctic Town’s 2032 Summer Olympic Bid Has a Subtle Message SnowBrains | February 4, 2021 Likes Tweets 0 Comments
Uber for Skis? Lahti, Finland Launches World’s First Urban Ski-Sharing Program SnowBrains | January 26, 2021 Likes Tweets 0 Comments
Mikaela Shiffrin Finishes 2nd and 5th in Weekend World Cup Slalom Races in Levi, Finland Mikaela Shiffrin returned to the World Cup circuit over the weekend, for the first time since her father’s death, covid-19, and then an injury put her career on hold. Related: U.S. Star Mikaela Shiffrin Questions Her Skiing Future After Father’s Death She finished second at the FIS Ski World Cup slalom in Levi, Finland on Saturday, and fifth in the […] Industry News SnowBrains | November 23, 2020 0 Comments
Scientists Accurately Measure Northern Hemisphere Snow Mass From Space Researchers at the Finnish Meteorological Institute and Environment and Climate Change Canada have developed a method to more accurately measure snow mass by reducing the error margins of various observations through determined data from satellite observations, measurements made from the ground, and computer modeling. Warming surface temperatures have driven a substantial reduction in the extent and duration of the Northern […] Brains Sebastian Opazo | June 25, 2020 2 Comments
Ski Areas Taking Advantage of Abrupt Early Closure and SAVING Snow for NEXT Season Like all ski resorts across the northern hemisphere, Levi in Finland has to close early due to the coronavirus pandemic. The closures will have a long-lasting and dramatic economic effect on ski resorts and businesses that rely on them. Levi, though, is already preparing for a bumper season next year – by saving this year’s snow for next season. Related: Snow […] Industry News SnowBrains | April 13, 2020 1 Comment
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