South Lake Tahoe City Council Threatens to Terminate Parking Agreement at Heavenly Resort, CA The City of South Lake Tahoe, California sits tucked just below the beautiful mountains that are home to Heavenly Ski Resort. Vail Resorts bought Heavenly way back in 2002. Chairman and CEO at the time, Adam Aron characterized the resort as “undermanaged, undermarketed, and undercapitalized.” Now, over two decades later and after years of growth and profitability, the South Lake […] Industry News John Cunningham | May 9, 2024 0 Comments
Northstar, Heavenly, and Kirkwood, CA, to Raise Parking Prices This Winter Vail Resorts Inc. has announced new parking fees and reservations for California resorts Northstar, Heavenly Valley, and Kirkwood beginning mid-December. Following similar policies at Park City and other resorts, Vail hopes that these new policies will encourage carpooling and cut down on road congestion. However, with limited incentives for carpooling and a lack of public transportation options, it is unclear […] Industry News Zach Armstrong | November 20, 2023 1 Comment
Ski or Ride for Free with the ‘Plates for Powder’ Program at Tahoe Resorts, CA & NV ‘Plates for Powder,’ the annual program that offers free skiing and riding opportunities to those who purchase a Lake Tahoe license plate is back again for the 2023/24 winter season. Proceeds from plate sales and renewals support environmental improvement projects in the Lake Tahoe Basin. “Funds raised through the sales and renewal of Lake Tahoe license plates have helped […] Industry News SnowBrains | November 1, 2023 0 Comments
Margaritaville Introduces Its First Winter-Themed Hotel at Heavenly Mountain Resort in South Lake Tahoe, CA The Margaritaville franchise, better known for its tropical ambiance, is venturing into the snowy landscape of Lake Tahoe with its first-ever ski property. As the only all-suite resort in the South Lake Tahoe basin, it is at the base of Heavenly Mountain Resort, steps away from the gondola. The resort, close to the pristine clear water of Lake Tahoe with […] Industry News SnowBrains | July 15, 2023 0 Comments
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