The Family That Quietly Owns America’s Ski Mountains Behind the slopes of Aspen, Deer Valley, Mammoth and more lies not just snow and chairlifts, but a multi‑generational American dynasty few outside the business world talk about: the Crown family. America’s ski industry is dominated by two players, Vail Resorts and Alterra, which combined control around 50% of the market. While Vail Resorts is a publicly listed company with largely […] Brains Julia Schneemann | March 11, 2026 0 Comments