7 Essential Items to Pack For an International Ski Trip A U.S. TikTok influencer has been going viral for proving that some international skiing destinations may be much less expensive than staying in the country. So you’re convinced; you’ve booked your flights and the date is getting closer. Here’s a list of seven essentials not to forget if you’re going abroad this winter: #1 Your Ski Pass Ikon and Epic have […] Gear Brett Ploss | December 20, 2023 0 Comments
Mammoth Mountain, CA, Open for The 2023/24 Winter Season Located in the heart of California’s Sierra Nevada Mountain Range sits Mammoth Mountain. On Friday, November 10th, 2023, Mammoth Mountain kicked off another winter season after being closed for only three short months. Receiving over 700″ at the base last season and almost 900″ at the summit, Mammoth is coming off its snowiest season on record. A strong El Niño […] Industry News Luke Guilford | November 17, 2023 0 Comments
Alterra Mountain Company Announces Major Expansion of Deer Valley Resort, UT – Ski Area Adding 16 New Lifts & Doubling in Size Denver, CO, August 24, 2023 – Alterra Mountain Company, the world’s premier mountain operating company, has announced a major terrain expansion of Deer Valley Resort that will add 3,700 acres of terrain to its world-renowned, ski-only destination located in the Wasatch Mountains in Park City, Utah. In addition, the development of a new village and portal will dramatically improve access […] Industry News SnowBrains | August 24, 2023 0 Comments
The Best Multi-Resort Season Passes You Probably Haven’t Heard Of Multi-resort season passes are becoming more and more mainstream. For many skiers and riders, the days of only buying a season pass that limits you to just your local mountain are gone. The majority of season pass buyers now have access to a plateful of resorts either through a multi-resort pass or reciprocal agreements. The number of multi-resort passes is […] Brains Brent Glogau | August 7, 2023 0 Comments
Dolomiti Mountain Range in Italy Wakes Up to Fresh Snow in July Marmolada, the highest ridge in the Dolomites, Italy, woke up this morning (July 26, 2023), to a dusting of fresh snow. Marmolada is part of the Dolomiti Superski ski area, one of the largest ski areas in the world. The Dolomites are considered the most stunning mountains in the world and are a UNESCO World Heritage site. The ski area […] Industry News Julia Schneemann | July 26, 2023 0 Comments
Alterra Mountain Company Releases Its First Impact Report DENVER, CO, June 7, 2023 – Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, to make positive impacts across […] Industry News SnowBrains | June 7, 2023 0 Comments
Skier Visits to Arapahoe Basin, CO, Up 9% in 22/23 Skier visits to Arapahoe Basin, CO, went up 9% for the 22/23 season compared to last season. However, they remain 25% lower than when they were partnered with Vail Resorts, according to Arapahoe Basin Chief Operations Officer Alan Henceroth. These numbers are a good sign for the resort, as they aim to keep crowds low and end the parking problems they […] Industry News Anton Lengyel | May 31, 2023 0 Comments
High Time to Get Ready for the Australian Ski Season With just slightly over five weeks left until the Australian ski season kicks off, we hope you have all your proverbial ducks in a row. The snow has started falling, with some resorts seeing up to six inches or 15 cm of snow in the last 24 hours, and the Australian Bureau of Meteorology is forecasting up to eight inches […] Industry News Oz Brains | May 3, 2023 0 Comments
The Economics Behind the Success of Multi-Resort Passes Have you ever looked at the multi-resort season passes like Epic or Ikon and wondered how these deals make financial sense to Vail Resorts or Alterra Corporation? After all, at a day pass price of $225-245 for Vail, the $841 season pass breaks even after just four days. You’d be forgiven to think that most people who buy these multi-resort […] Brains Julia Schneemann | May 1, 2023 7 Comments
Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and […] Industry News SnowBrains | January 24, 2023 1 Comment
Unlimited Ski Pass? How About an Unlimited Flying Pass with Frontier Airlines Perfect for Chasing Powder The cost of everything has been increasing this year and airline tickets are no exception. However, if you have been cutting down on travel lately, now may be the best opportunity to make up for the lost time. Frontier Airlines has announced its GoWild! Pass. This annual flying pass gives you unlimited flights for an entire year. For now, you […] Industry News Brent Glogau | November 21, 2022 2 Comments
Huge Snow Prompts Early Openings at 13 Ikon Pass Destinations DENVER, CO, November 11, 2022 – Thanks to recent storms, cold temperatures, and the hard work of mountain operations and snowmaking teams across North American destinations, Ikon Pass holders can enjoy early openings at 13 destinations throughout California, Colorado, Utah, Washington, Idaho, and Canada, offering skiers and riders bonus days on the slopes. COLORADO WINTER PARK RESORT – OPEN Winter Park Resort […] Industry News SnowBrains | November 11, 2022 0 Comments
Tamarack Resort, ID, Offering Free Lift Tickets to Epic and Ikon Pass Holders Brought to you by Tamarack Resort Idaho’s Tamarack Resort Offers Free Ski Relief for Epic and Ikon Passholders There’s nothing that takes the joy out of skiing and riding quite like epically long lift lines. To combat what seems to be a growing issue at mega-resorts across the west, Idaho’s Tamarack Resort has announced an ‘epic deal’. The resort, located […] Industry News SnowBrains | February 18, 2022 0 Comments
Last Chance to Purchase an Epic Pass for 2021-2022 Season with Pre-Season Pricing Winter athletes have until Sunday, November 21, to purchase an Epic Pass before the price increases. The Epic Pass is an incredible convenience to traveling athletes. The pass provides pass-holders with unbound access to 34 North American Resorts. A few of the resorts included are Vail Ski Resort, Whistler, Breckenridge Ski Resort, Beaver Creek Ski Resort, Kirkwood, and more. For […] Industry News Breya Bergom | November 18, 2021 0 Comments
The Past, Present, and Future Legends of Squaw Valley Alpine Meadows, CA Brought to you by Squaw Valley Alpine Meadows Squaw Valley Alpine Meadows, CA has produced more legendary skiers and riders than practically anywhere else. It’s no wonder why: These California resorts have some of the steepest, most challenging inbounds terrain in the West. Take the cliff-strewn Fingers off KT-22, the vertical chutes off Palisades, and the well-sculpted race courses, and […] Featured Article Spencer Cox | March 30, 2021 22 Comments
Last Chance! Today is Your Final Opportunity to Buy an Ikon Pass Snow is piling up across the country, and the best way to access as much of this snow as possible is with the Ikon Pass. With 44 iconic destinations in 14 states, four Canadian provinces, on five continents, the Ikon Pass is the new standard in season passes. You might like: The World’s Best Resorts are Available on the Ikon Pass […] Industry News SnowBrains | December 10, 2020 0 Comments
25 of Colorado’s 64 Counties Move to ‘Level Orange’ Coronavirus Restriction—One Away from ‘Stay at Home’ Order Rising hospitalizations, repetitive news media headlines, seemingly mild state restrictions that bring forth more, stricter state restrictions that soon leave you with nothing open but the grocery stores and the (ski area-less) mountains themselves—sound familiar? It’s not Déjà vu, it’s COVID—again, eight months later. Just as we all have collectively feared from the time when ski lifts stopped spinning last […] Martin Kuprianowicz | November 16, 2020 0 Comments
Aspen Mountain, CO Chairlift-Gondola Hybrid on West Side of Ski Area Approved by Tramway Board Plans for a new chairlift-gondola hybrid on Aspen Mountain’s west side were just approved in a recent meeting by the Colorado Passenger Tramway Safety Board. The plans need a variance from state regulations based on its location, splitting the open space between the approved Lift One Lodge and Gorsuch Haus developments, the Aspen Times reports. Related: Lift One Project at […] Industry News SnowBrains | October 9, 2020 0 Comments
Mountain Coaster Heading to Cypress Mountain Resort, BC Cypress Mountain Resort will be debuting a new mountain coaster in 2021. The resort has partnered with an Austrian company named Sunkid, who you may recognize as the company behind magic carpet/conveyor lifts at ski areas across the U.S. Sunkid has also built many mountain coasters, mainly in Europe, but is known for their recent coaster in Revelstoke, BC known […] Industry News Taylor Stephan | September 30, 2020 0 Comments
Average Annual Snowfall at North American Ikon Pass Resorts: The Ikon Pass has got you covered with 44 iconic destinations right across the world, from South America to Japan, Australia, and New Zealand, and now Europe. It really is the new standard in season passes. But right now, we’re only bothered about closer to home, right? For powder-hunting Ikon Pass holders in North America, which are the best resorts to […] Industry News SnowBrains | September 28, 2020 3 Comments