Nordica Announces New 2024 Products for Racing, Resort, and Backcountry Legendary snowsports brand Nordica today announced its 2024 product line with additions and changes ranging from racing to resort to backcountry. “After years of relentless R&D, we are amped to launch these two new top of the line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure seeking all-mountain skier. Since 1999 […] Industry News SnowBrains | February 17, 2023 0 Comments
Recycle Your Ski Boot: Sustainability Initiative by Blizzard-Tecnica Blizzard-Tecnica, a division of the Italian Tecnica Group S.P.A., launched a revolutionary ski boot recycling initiative in Europe in autumn 2021 called “RecycleYourBoots,” short ‘RYB’. More than just a lip-service promise to recycle, the division of the Italian ski and boot manufacturer actually devised an entire end-to-end project from collection, transport, and breaking down of materials to reusing the recycled […] Industry News Julia Schneemann | December 8, 2022 0 Comments
How To Choose The Best Ski Boot For You Have you been considering buying ski boots, but once you start doing deeper research, words like “flex” and “last” keep showing up way too often? Or the distinction between all-mountain and on-piste becomes too blurred to tell a difference? The ski boot purchasing decision can be a daunting mission, and seeking help is nothing to shy away from. The first […] Haleigh Hafner | January 19, 2022 0 Comments
Race Report: Slokar, Stjenersund Take Advantage of Shiffrin Absence in Lech / Zuers, Austria The first (and only) Women’s Parallel Giant-Slalom World Cup took place in brutal, blizzard-like conditions on November 13th. The second of seven Austrian alpine World Cup stops, Lech / Zuers (near St. Anton) challenged the 46 athletes to a 19 gate course over a 102m (335ft) vertical pitch. Despite World Cup overall points being on the line, American star Mikaela […] Olympics Phil Tremblay | November 15, 2021 0 Comments
Nordica Announces Early Launch and Limited Availability of New Enforcer and Santa Ana Unlimited Ski Collections Nordica teased something new was happening to its Enforcer and Santa Ana family of skis on its social media accounts since late October. Today the company announced an early launch and limited availability of two completely new all-mountain touring ski collections, the Enforcer Unlimited and Santa Ana Unlimited series. “Resort and backcountry skiing has morphed the last few years, especially […] Industry News SnowBrains | November 9, 2021 0 Comments
The Resurgence of Rear-Entry Boots 20 years since Salomon scrapped the project, rear-entry boots are making a comeback. Ski boot manufacturers are looking for ways to keep people skiing longer. A recent poll conducted by SIA has shown that alpine skiers from 45-65 have increased in number. Similarly, skiers around 70 make up 7% of the market. Since this group of older rippers has become a […] Gear Review Robert Hansen | December 12, 2019 17 Comments
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