National Ski Areas Association Appoints New President and CEO LAKEWOOD, CO [September 24, 2024] – The National Ski Areas Association (NSAA) announced today that it has appointed ski industry veteran Mike Reitzell as its new President and Chief Executive Officer. Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as President of Ski California. “Mike’s passion for the ski […] Industry News Press Release | September 24, 2024 0 Comments
U.S. Ski Industry Reports Data from 2023-24 Season: 5th Best Overall Despite Weather Challenges LAKEWOOD, Colo. – The National Ski Areas Association (NSAA) released preliminary skier visit numbers for the 2023-24 season, reporting a total of 60.4 million. This season ranks as the fifth best on record. NSAA has been tracking skier visits since the 1978-79 season; you can find historical visitation numbers here. “Some ski area operators described the season as a roller […] Industry News SnowBrains | May 23, 2024 0 Comments
Are Fortunes Changing for the American Ski Industry? An Analysis of 22/23 Trends as 10 Resorts Re-Open & 3 Shut The National Ski Areas Association (NSAA) recently updated the total number of operating ski resorts in the United States during the 2022-2023 season. A slight increase in resorts open for skiing and riding last season brought the total up to 480. That number is up from 473 the year before, and 462 in the 2020-2021 season following Covid shutdowns. Related: […] Industry News John Cunningham | October 12, 2023 0 Comments
[UPDATED] US Ski Industry Reports Record 65.4 Million Skier Visits in 22/23 UPDATE August 7, 2023: The final skier visit numbers for the 2022-23 season have been calculated. NSAA reports a record visitation of an estimated 65.4 million skiers and riders to U.S. ski areas during the 2022-23 season. The figure has been updated to take into account the handful of resorts that stayed open into June, July, and even August. ORIGINAL […] Industry News SnowBrains | August 8, 2023 3 Comments
An In-depth Look at U.S. Skier & Boarder Age Demographics During the 22/23 ski season, 64.7 million skier visits were recorded in U.S. ski resorts. This figure was a record and an increase of 6.6% on the already impressive 21/22 season. While the data collected by the National Ski Areas Association (‘NSAA’) is still preliminary and will still increase, as many resorts still operated until Memorial Day, it is an […] Brains Julia Schneemann | May 30, 2023 0 Comments
NSAA Honors Best in Ski Industry at Annual Awards Ceremony The association recognizes innovative strategies in sustainability, safety, marketing, and growth National Ski Areas Association (NSAA) named the winners of its annual awards in sustainability, safety, marketing, and beginner conversion (growth). The awards were presented to ski area members with the most innovative and successful programs in each category at the association’s National Convention and Tradeshow in Savannah, Ga., on […] Industry News SnowBrains | May 22, 2023 0 Comments
Skier/Rider Responsibility Code Updated With 3 New Points National Ski Areas Association (NSAA) first developed the Skier Responsibility Code in 1962. In the last 60 years, the Code has undergone several revisions to stay in step with modern language and skiing behavior (and to include snowboarders, bikers, and everyone who enjoys the slopes.) Related: Ever Read The Fine Print On A Ski Area Waiver? Here’s What You Sign […] Industry News SnowBrains | November 24, 2022 0 Comments
US Skier Visits Hit Record High in 2021/22 Season, NSAA Reports The National Ski Areas Association (NSAA) reported record visitation at U.S. ski areas for the 2021-22 season, a total of 61 million skier visits. This is an increase of 3.5% over last season’s national number. Skiing and snowboarding have rebounded in the wake of the covid-19 pandemic, providing economic relief and thousands of jobs to communities across 37 ski states. […] Industry News SnowBrains | May 16, 2022 1 Comment
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