partnership

Peak Performance Becomes Presenting Partner of the Freeride World Tour

FWT

Swedish clothing manufacturer Peak Performance and the Freeride World Tour ‘FWT’ last week announced an extension of their long-standing partnership. Peak Performance will become the presenting partner of the FWT starting in 2024. The collaboration solidifies Peak Performance’s commitment to the freeride community. The Swedish company has sponsored the FWT for the last eight years. The Freeride World Tour has […]
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Julia Schneemann |
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Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection

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Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […]
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SnowBrains |
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SkiDUCK: Skiing & Snowboarding for Disadvantaged & Underprivileged Children & Older Kids

“Don’t ask what the world needs. Ask what makes you come alive, and go do it.  Because what the world needs is people who have come alive.” — Howard Thurman Not everyone is privileged enough to ski even once in their lifetimes. Thankfully there are good people out there like the ones working with SkiDUCK. SkiDUCK is an entirely volunteer-based […]
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SnowBrains |
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Monarch Mountain, CO Partners with Arapahoe Basin | Passholders to Receive 3-Free Ski Days

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Monarch Mountain, CO has come to an agreement with Arapahoe Basin, also Colorado, for the 2019-2020 season which will allow pass holders from both mountains to receive three free reciprocal days, with no blackouts. “Friends will be friends. We’ve always had a strong connection with A-Basin due to our similar cultures and our commitment to the authentic skiing experience. Now our passholders […]
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SnowBrains |
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Mikaela Shiffrin and Adidas Announce Multi-Year Partnership

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Adidas aren’t a company known for their winter sports gear, but that hasn’t stopped them from signing a multiyear partnership with leading alpine skier Mikaela Shiffrin. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in last season – something no man or woman has ever achieved in one season before. Related: […]
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SnowBrains |
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