U.S. Snowboard Team Names Toyota as New Title Partner On September 9, the U.S. Snowboard Team announced an expanded partnership with Toyota, designating the car brand as the team’s official title partner through 2028. Under the new deal, the team will officially be recognized as the Toyota U.S. Snowboard Team, supporting its athletes across halfpipe, slopestyle, big air, snowboard cross, and Para snowboarding. “We’re thrilled to expand our relationship […] Industry News Quinn Brophy | September 10, 2026 0 Comments
The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience The Snow League, a new professional halfpipe skiing and snowboarding league, just concluded its first season, and its frontman Shaun White already making big moves. The 3-time Olympic gold medalist recently announced the league’s collaboration with Google Cloud to enhance its fan experience. Google Cloud, the official cloud and A.I. partner of the league, will be used to “localize, dub, […] Industry News Quinn Brophy | March 27, 2026 0 Comments
Pro Snowboarder Zeb Powell Signs Deal with Nike’s Iconic Jordan Brand Just a few months after teasing a collaboration at X Games Aspen 2025, Zeb Powell signed a deal with Nike’s Jordan Brand, marking Jordan’s first step into snowboarding. Each of professional snowboarder Zeb Powell’s X Games snowboards featured the iconic Jumpman logo, leaving many people questioning whether it was just for show or meant something more. After the popular snowboarder […] Industry News Quinn Brophy | April 14, 2025 0 Comments
Peak Performance Becomes Presenting Partner of the Freeride World Tour Swedish clothing manufacturer Peak Performance and the Freeride World Tour ‘FWT’ last week announced an extension of their long-standing partnership. Peak Performance will become the presenting partner of the FWT starting in 2024. The collaboration solidifies Peak Performance’s commitment to the freeride community. The Swedish company has sponsored the FWT for the last eight years. The Freeride World Tour has […] Industry News Julia Schneemann | April 3, 2023 0 Comments
Alterra Mountain Company & Dakine Unveil Exclusive Ikon Pass Collection Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on October 21. Related: Ikon Pass: Worldwide Adventure Returns The Ikon Pass […] Industry News SnowBrains | October 21, 2021 1 Comment
SkiDUCK: Skiing & Snowboarding for Disadvantaged & Underprivileged Children & Older Kids “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” — Howard Thurman Not everyone is privileged enough to ski even once in their lifetimes. Thankfully there are good people out there like the ones working with SkiDUCK. SkiDUCK is an entirely volunteer-based […] Industry News SnowBrains | December 4, 2020 0 Comments
Monarch Mountain, CO Partners with Arapahoe Basin | Passholders to Receive 3-Free Ski Days Monarch Mountain, CO has come to an agreement with Arapahoe Basin, also Colorado, for the 2019-2020 season which will allow pass holders from both mountains to receive three free reciprocal days, with no blackouts. “Friends will be friends. We’ve always had a strong connection with A-Basin due to our similar cultures and our commitment to the authentic skiing experience. Now our passholders […] Industry News SnowBrains | August 16, 2019 0 Comments
Mikaela Shiffrin and Adidas Announce Multi-Year Partnership Adidas aren’t a company known for their winter sports gear, but that hasn’t stopped them from signing a multiyear partnership with leading alpine skier Mikaela Shiffrin. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in last season – something no man or woman has ever achieved in one season before. Related: […] Industry News SnowBrains | August 14, 2019 0 Comments
Alterra Mountain Company and Clif Bar Announce Three-Year Strategic Partnership News just out of Denver, CO is that Alterra has announced their first corporate partnership, a three-year deal with Clif Bar, making Clif Bar the official energy bar of 11 Alterra resorts. The partnership will result in sponsorship of events, branding on resort materials and samples being given out in resorts. As it happens, I was at Winter Park, CO […] Industry News Steven Agar | February 13, 2018 0 Comments
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