Patagonia Boasts the Best Brand Reputation in the U.S. Twice in the last three years, outdoor brand Patagonia has ranked #1 for having the best reputation out of the top 100 most visible brands in America. News website Axios and market research firm Harris Poll conducted their annual survey by polling 16,310 people around the nation for ‘companies that either excel or falter in society.’ The top 100 companies […] Industry News John Cunningham | June 26, 2023 0 Comments
Patagonia’s Founder Will Avoid Paying $700 Million in Taxes With Legal Loophole On September 14, Patagonia made headlines and shocked the outdoor industry when owner Yvon Chouinard announced that he was transferring 98% of the family-owned company, including all its non-voting stock, to a new nonprofit called Holdfast Collective. Made in the name of saving the planet, the donation hands the company off to an advocacy group with a mission to “fight […] Nick DeRiso | September 21, 2022 3 Comments
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