Are ‘Premium Ski Pass Add-Ons’ Coming to More Alterra-Owned Resorts? Recently, at a number of Alterra-owned ski areas, we have seen the emergence of premium “Reserve Pass” options, giving guests the ability to skip lift lines and access exclusive amenities for an additional fee. At Sugarbush, Vermont, the Reserve Pass is a $2,000 seasonal add-on to an existing Sugarbush or Ikon Pass. It includes priority lift access on the Super […] Industry News Brent Glogau | October 17, 2025 0 Comments
You Can Upgrade Your Ski Pass to Priority Lift Access for $2,000 at This Vermont Ski Resort This winter, Sugarbush Resort in Vermont is rolling out an all-new luxury upgrade designed to take mountain access and comfort to the next level. The Sugarbush Reserve Pass gives guests a way to make the most of every day on the slopes with no lines, no waiting, and a private club space to unwind between runs. It is available as […] Industry News Brent Glogau | October 14, 2025 0 Comments
Petition Started to Stop New $1,500 Line Skipping Pass at Crystal Mountain, WA New this season, Crystal Mountain, Washington, has introduced the Reserve Pass, a pass designed to help skiers and riders maximize their time on the slopes. The pass grants priority access to lift lines on weekends and holidays, allowing holders to skip lines and reach the slopes faster, and enjoy more laps on powder days or bluebird weekends. Available as an add-on […] Industry News Brent Glogau | October 14, 2025 0 Comments
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