Is Van Deer Adding Another Female Phenom to its Team? Founded by eight-time overall World Cup champion Marcel Hirscher in 2021, the Van Deer-Red Bull Sports ski company is making some noise in the lead-up to the ski season by scooping up some of the world’s top skiers. The Austrian-based company has already announced that American Olympian Paula Moltzan will be the first woman on Van Deer skis this winter, […] Gear Quinn Brophy | June 15, 2026 0 Comments
Could This Be the End of GoPro? If you have ever strapped a camera to your helmet before dropping into a chute, there is a good chance it was a GoPro. Now the iconic POV camera company that made action cameras synonymous with skiing and snowboarding has warned investors that its future is uncertain — and its auditor has raised serious doubts about whether it will survive […] Industry News Gregg Frantz | June 5, 2026 0 Comments
New Skis, New Boots, and Even New Knees: What SnowBrains Readers Would Buy With $1,000 The 2025-26 season is all but complete, and skiers are turning their attention towards upgrading their gear. And that got us curious, so we took to social media to find out what gear SnowBrains readers need. In a Facebook post, we asked SnowBrains readers what ski gear they would buy if they had a $1,000 gift card for any gear. We received […] Quinn Brophy | June 1, 2026 0 Comments
Why Smart Skiers Buy Their Gear in Spring (Not Winter) This ski season may be winding to a close, but end-of-season ski gear sales mean now is actually the best time to upgrade your setup for next winter. Why purchase now? Because as the season wraps up and spring approaches, ski shops want to unload inventory. This means the start of major end-of-season sales and deals on skis, snowboards, outerwear, […] Brains Quinn Brophy | April 1, 2026 0 Comments
5 Things Skiers and Snowboarders Waste Their Money On If you ask a skier or snowboarder whether they enjoy heading to the mountains in winter, most will say “yes” instantly—quickly followed by, “but it’s really expensive.” They’re not wrong. Skiing and snowboarding are costly sports, and spending money on unnecessary or underused gear only adds to that burden. With so many equipment and apparel options available, it’s easy to […] Brains Gregg Frantz | March 23, 2026 0 Comments
SnowBrains Podcast Ep. 89 | Dan Abrams – Co-Founder & CEO of Flylow Dan Abrams is the Co-founder and CEO of Flylow. Dan started Flylow with a simple idea—make ski gear that can actually survive the kind of abuse real skiers are putting it through. What began as a garage project between ski buddies has become one of the most respected independent outerwear brands in the mountains, built by skiers, for skiers. Dan […] Featured Video SnowBrains | November 4, 2025 0 Comments
Should You Buy Your Winter Ski and Snowboard Gear at Costco? If you’ve been to your local Costco warehouse lately, no doubt you’ve noticed the seasonal items for sale that tend to arrive far too early. Warm weather gear is no exception, and every fall, Costco rolls out a seasonal lineup of ski gear that can be appealing for skiers and snowboarders. The prices are hard to beat, making it tempting […] Gear Brent Glogau | September 23, 2025 1 Comment
What’s Happened To Peak Skis? The ski industry is a notoriously challenging and competitive business, with numerous moving parts and uncontrollable variables that make profitability elusive. This reality doesn’t just affect ski resorts—it extends to every business orbiting the ski world, from local shops and outfitters to clothing, apparel, and gear suppliers. Peak Skis was founded in 2021 by former pro skier Bode Miller and […] Industry News Gregg Frantz | June 11, 2025 1 Comment
Sven Coomer, Ski Innovator Who Revolutionized the Modern Boot, Dies at 84 Sven Coomer, a former Olympian and the designer widely credited with creating the modern ski boot, died March 10 in Aspen, Colorado, of heart failure. He was 84. Coomer’s breakthrough designs in the 1970s fundamentally changed the skiing experience, replacing the discomfort of stiff leather boots with supportive, plastic-shell footwear that remains the foundation of ski boot construction today. Related: […] Industry News Martin Kuprianowicz | April 29, 2025 0 Comments
How Many Pairs Of Skis/Snowboards Do SnowBrains Readers Own? The classic question of how many pairs of skis do you really need to own will probably never be answered because so many people have different opinions. There are many factors that affect the answer to that question, and it really comes down to the individual. For those who ski 100-plus days a season and travel to different regions, the […] Industry News Gregg Frantz | February 11, 2025 0 Comments
SCOTT Partners With Sickos Crew On Exclusive Ski Goggle Collaboration SCOTT, a global leader in sports equipment and apparel, is proud to announce a new collaboration with the high-energy adventure group, Sickos, to launch a one-of-a-kind SCOTT Shield Goggle. This partnership combines Scott’s industry-leading innovation with the daring style of the Sickos Crew, resulting in a product built for those who push their limits on the slopes. The SCOTT x […] Industry News Press Release | February 10, 2025 1 Comment
ShipSkis: Redefining Luggage, Delivering Pure Stoke Does the thought of traveling with your ski or snowboard gear at the airport make you want to run for the hills—literally? Whether you’re stressed about your precious gear getting lost or stolen or simply dreading the logistical challenges of maneuvering your gear through the airport, we’ve got uplifting news. There’s a service designed to make this process as smooth […] Featured Article Matthew Oliphant | January 2, 2025 0 Comments
POC Releases New ‘Obex Connect’ Helmet, Offering One-Touch Communication On The Mountain At some point, while on the mountain, most skiers and snowboarders will get separated from their group. This usually happens because the group is too spread out, or some members of the group can ski down the mountain faster than others. It can be frustrating, especially for someone who may be skiing at a resort they have never been to. […] Industry News Gregg Frantz | December 18, 2024 0 Comments
Next Generation Safety: The Future Of Downhill Ski Protection With D-Air The next generation of intelligent airbag technology for skiing, trusted by World Cup champions The new D-air® Ski Shield 3X is the latest innovation of the Dainese D-air® airbag system for skiing. It is certified to support up to three activations without needing replacement. The Dainese D-Air Ski 2 is the most advanced wearable airbag system for skiers. D-Air 2 […] Industry News Press Release | December 10, 2024 0 Comments
[GEAR REVIEW] Icelantic’s 2024 Nomad Collection Redefines Fun and Freeride Performance Icelantic Skis has unveiled a major redesign of its flagship Nomad and Maiden Freeride collections for the 2024-25 season, marking the most extensive update to these popular lines in eight years. I had the privilege to test out the revamped Nomad collection last season, which now features four new models: the Nomad 94, 100, 106, and 112. The redesign focused […] Gear Martin Kuprianowicz | August 28, 2024 0 Comments
Cheap Ski Wear Flooding Social Media — A Look at Dope Snow and Montec You may have noticed either on your local mountain or even on your social media feed an influx of ads from skiwear brands Montec and Dope Snow, and wondered about these brands. I will admit, I liked some of the Montec designs, but never clicked on any of the ads, thinking it was probably some sub-standard gear made in China. […] Industry News Julia Schneemann | February 26, 2024 8 Comments
5 Extra Pieces of Gear to Consider for Your Backcountry Setup A trip into the backcountry requires unique pieces of gear different from what you’d need on a typical day at the resort. Even the obvious, like skis or a snowboard, can be totally different, with many riders preferring a lighter setup to reduce weight for the uphill portion of their excursion. Other items like a beacon probe and shovel […] Backcountry Kenneth Condon | December 15, 2023 0 Comments
Porsche x Head Collaboration Just in Time for the Holidays If buying a new Porsche fresh off the lot is not in this year’s holiday budget, you can at least treat yourself to new Porsche x Head skis and gear. The full lineup of products designed collaboratively by Porsche and Head showcases exactly what happens when two speed-oriented powerhouses join forces. From jackets to skis you can look and feel […] Industry News John Cunningham | December 7, 2023 0 Comments
Gear Review: LEKI Spitfire Vario 3D Adjustable Ski Poles After I got my LEKI Spitfire Vario adjustable ski poles, the first thing I did was ski Main Chute at Alta Ski Area. I immediately noticed how light, easy to swing around, and well-constructed they were. With its variable length of 110 to 140 cm, you are immediately safely on the go in any terrain and can very easily adjust […] Gear Martin Kuprianowicz | November 9, 2023 2 Comments
Sunski Tera Sunglasses Review: The Newest Addition to My Spring Skiing Arsenal When I first saw the Sunski Tera sunglasses, I fell in love with the style. But when it comes to ski touring, I think most would agree that looks aren’t everything. I was curious how well these stylish little glacier goggles would perform. Eye protection is so vital in the mountains, I couldn’t wait to see what these had in […] Gear Katy Shipley | May 2, 2023 0 Comments
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