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Ski in Jeans

Why is Skiing in Jeans Such a Big Deal?

jeans ski

Skiing in jeans is a controversial issue in the ski community. No one would think that a random tourist wearing a slab of denim for ski wear could come with so many presumptions from random bystanders, yet here we are. Among skiers and boarders on the mountains, the most commonly known negative connotation of a skier is known as a […]

Industry NewsIndustry News
Breya Bergom | September 8, 2021
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Doglotion Calls Game Over But Gaper Day Will Continue

The online publication doglotion.com out of Whistler calls game over after 18 years, but skiing in jeans and having fun while skiing will continue as the legacy they leave behind. They made light of freeskiing culture and brought skiing in jeans to the mainstream. They coined Skiing In Jeans Day which later turned into Gaper Day to allow for more […]

Industry NewsIndustry News
Rouchelle Gilmore | July 1, 2020
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