Vail Resorts Creates Deep Pockets With $1.3 Billion Cash On Hand—What’s Next? Vail Resorts as a company is one of the most polarizing topics in the ski community since skiers vs. snowboarders in the mid-’80s. The ski community is torn on whether to hate them for their mass acquisitions or to love them for the variety and coverage that their season pass offers. Regardless, there is one thing for certain: People are […] Industry News Artur | July 1, 2021 5 Comments
Colorado Ski History: A Booming Industry Centuries in the Making With 32 resorts boasting the highest average elevations in North America, Colorado is typically referred to as the United States’ skiing capital. In fact, its unofficial nickname is Ski Country USA. So how did the state get to this point? This article focuses on a very brief summary of the Colorado ski industry’s rise to stardom over several decades. 1800s […] Clay Malott | December 9, 2020 3 Comments
California Issues Travel Advisory as State COVID Cases Surpass 1,000,000 Gov. Gavin Newsom has issued a travel advisory for the state of California as state COVID cases pass 1 million and continue to surge ahead of Thanksgiving. State officials are asking residents not to travel out of state for the holiday and are recommending that those who do quarantine for at least 14 days when they return. “California just surpassed a […] SnowBrains | November 13, 2020 0 Comments
Love Em’ Or Hate Em’, We Need Jerries Jerries, gapers, holiday-skiers – call em’ what you like, but mountains across the nation are filled with them every year. They’re not exactly the most desirable skier-type on the mountain, and you may even be one. The presence of Jerries on the hill is subject to much debate among people who consider themselves “real skiers,” saying things like Jerries are […] Industry News Martin Kuprianowicz | November 6, 2020 7 Comments
The Civilian Conservation Corps: Opening America’s Wilderness The Civilian Conservation Corps (CCC) opened America’s wilderness and put millions of men to work. During the Great Depression, President Franklin Roosevelt created the CCC as part of the New Deal. The projects were largely environmental based and made the outdoors much more accessible for recreating. The Corps existed from 1933 to 1942, employing over 3 million young men during […] Brains Alex Camerino | August 14, 2020 1 Comment
Pro Skier Brody Leven’s Movie “Lost” Exposes His Struggle With Acceptance & Respect in the Ski Industry “In this small (adventure) niche of the industry, I believe we’re quick to compare the athletes we’re told to admire. And I simply don’t fit the mold that’s been laid by those before me. I do this differently. I’m not a one-trick pony, don’t commit myself to only one sport, don’t swear, don’t drink, don’t do drugs, don’t do one-turn-wonders […] Industry News SnowBrains | August 11, 2020 7 Comments
GNAR: The Legacy of Shane McConkey Shane McConkey will forever be remembered as one of the greats of freestyle skiing, but today his legacy lives on not only in his skiing but also in the game of GNAR, his brainchild with Robb Gaffney, the author of Squallywood, the unofficial guide detailing exactly how to shred all the best lines in Squaw Valley Ski Resort, CA. GNAR, […] Laughs Lucy Ferneyhough | May 2, 2020 2 Comments
Austrian Tourism Industry Suffers Near $2B Loss as a Result of Quarantine-Measures Austria is now known to have been an initial epicenter for COVID-19 cases on the European landmass, specifically in the ski town/party destination of Ischgl regarded as the ‘Ibiza of the Alps.’ Â Over 2,500 cases have been linked back to a ski area which has now become the subject of a criminal investigation and the area has been on a […] Industry News Martin Kuprianowicz | April 28, 2020 0 Comments