U.S. Ski Racer Mikaela Shiffrin Crowns Herself the GOAT of Alpine Racing in Åre, Sweden, Winning Her 87th World Cup Mikaela Shiffrin is unstoppable. After tying with Ingemar Stenmark yesterday, Mikaela Shiffrin swept through the Slalom course like a tornado today in Åre, Sweden, winning her 87th World Cup with a lead of 0.92 seconds ahead of second placed Wendy Holdener from Switzerland. Shiffrin is seemingly in a league of her own. “It’s okay to be second or third if she […] Industry News Julia Schneemann | March 11, 2023 3 Comments
Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and […] Industry News SnowBrains | January 24, 2023 1 Comment
Stifel to Sponsor World Cup Stop at Palisades Tahoe, CA PARK CITY, Utah (Jan. 17, 2022) – U.S. Ski & Snowboard and Stifel Financial (“Stifel”) announced today a broadening of its partnership to include the sponsorship of a number of elite-level and development events, as well as new and enhanced financial awards for top performers. Under the terms of the agreement, the Stifel-U.S. Ski & Snowboard partnership now includes: World […] Industry News SnowBrains | January 17, 2023 0 Comments
[UPDATED] Lindsey Vonn vs Mikaela Shiffrin: Who Is The Best Female Ski Racer? *Originally published in March 2020. Updated Jan 10, 2023. Two of the biggest names in ski racing history, Lindsey Vonn and Mikaela Shiffrin are constantly compared to see who really is the best female ski racer of the 21st century. In the light of Lindsey Vonn’s retirement a year ago, today we’re comparing their careers to decide once and for […] Industry News Lucy Ferneyhough | January 10, 2023 14 Comments
‘Next Level’ Ski Racing: Porsche Announces Partnership with HEAD to Develop New Ski Design Out Fall 2022 Exciting news to share as Porsche announces their new partnership with sporting goods company HEAD to develop a winter sports line that includes; apparel, poles, visor helmet, travel bag, but most importantly… a new ski series. Just wait until you hear what the new Porsche/HEAD team has planned! Porsche’s Lifestyle Brand Concept First introduced in 1972, Porsche Design had the […] Industry News Ryan Kime | July 11, 2022 2 Comments
Race Report: Mikaela Shiffrin Breaks Record, Vlhova Clinches World Cup Slalom Globe in Schladming, Austria The night Slalom in Schladming, Austria, is an iconic yearly stop on the Men’s Slalom World Cup tour. This year the popular slope was also used as a replacement race for a Women’s Slalom originally planned in Flachau, Austria. The Slalom event, held on January 11th, was the first time the Women’s course was set on the same pitch as the […] Olympics Phil Tremblay | January 12, 2022 2 Comments
Race Roundup: North American Ski Cross Athletes Find Success in European Leg of Ski Cross World Cup One of the yearly highlights of the Audi FIS Ski Cross World Cup is the absolutely jam-packed European leg of the race tour. This portion of the Ski Cross World Cup series is known as the ‘Cross Alps Tour’ and features six World Cup races over a 10 day period. This includes double-header events in Val Thorens, France & Innichen, Italy […] Olympics Phil Tremblay | December 22, 2021 0 Comments
India Qualifies Its First Athlete For The Beijing Winter Olympics India’s first official competitor in the 2022 Beijing Winter Olympics will be an alpine skier. As well as being the first, 31-year old Arif Khan is the only Indian athlete qualified thus far. Khan will be competing in the Slalom event. He recently qualified for the Olympic Games at an Entry League FIS event on the indoor slopes of Ski […] Olympics Jake Vigesaa | December 4, 2021 1 Comment
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