Outpouring of Support for Lucas Braathen from Fellow Athletes After Retirement Announcement Not even 24 hours have passed since the shock announcement by Lucas Pinheiro Braathen that the Norwegian skier will retire at only 23-years of age, and social media is flooded with an outpouring of love and support … and even the odd marriage proposal. Starting with teammates Aleksander Aamodt Kilde’s “A firework of a human, will be missed but never […] Industry News Julia Schneemann | October 28, 2023 0 Comments
Ski Racer Marc Giradelli Celebrates 60th Birthday Marc Giradelli, one of the most successful ski racers of all time, celebrates his 60th birthday today, July 18, 2023. The ski legend was born in Austria to Italian parents and Giradelli learned to ski aged five and was racing by the age of seven. He competed for Austria with great success in both alpine skiing as well as ski […] Industry News Julia Schneemann | July 18, 2023 0 Comments
Austrian Downhill Specialist Ramona Siebenhofer Announces Retirement Austrian ski racer Ramona Siebenhofer announced her retirement on social media. In a video she posted on Instagram, the Austrian skier shared video footage of her start in ski racing as a young girl. In the voice over she humbly admits that she maybe wasn’t the best in her age group, but that her perservernce and dedication took her to her goal […] Industry News Julia Schneemann | May 7, 2023 0 Comments
U.S. Ski Racer Mikaela Shiffrin Crowns Herself the GOAT of Alpine Racing in Åre, Sweden, Winning Her 87th World Cup Mikaela Shiffrin is unstoppable. After tying with Ingemar Stenmark yesterday, Mikaela Shiffrin swept through the Slalom course like a tornado today in Åre, Sweden, winning her 87th World Cup with a lead of 0.92 seconds ahead of second placed Wendy Holdener from Switzerland. Shiffrin is seemingly in a league of her own. “It’s okay to be second or third if she […] Industry News Julia Schneemann | March 11, 2023 5 Comments
Alterra Mountain Company and Ikon Pass Celebrate Mikaela Shiffrin’s Historic World Cup Record Denver, Colorado, January 24, 2023 – On January 24, 2023, world champion alpine skier and Ikon Pass ambassador, Mikaela Shiffrin, became the new all-time women’s World Cup record holder with 83 wins. To celebrate, Alterra Mountain Company has committed to add recreational ski racing courses to its mountain destinations over the next year in partnership with Mikaela, U.S. Ski and […] Industry News SnowBrains | January 24, 2023 1 Comment
Stifel to Sponsor World Cup Stop at Palisades Tahoe, CA PARK CITY, Utah (Jan. 17, 2022) – U.S. Ski & Snowboard and Stifel Financial (“Stifel”) announced today a broadening of its partnership to include the sponsorship of a number of elite-level and development events, as well as new and enhanced financial awards for top performers. Under the terms of the agreement, the Stifel-U.S. Ski & Snowboard partnership now includes: World […] Industry News SnowBrains | January 17, 2023 0 Comments
[UPDATED] Lindsey Vonn vs Mikaela Shiffrin: Who Is The Best Female Ski Racer? *Originally published in March 2020. Updated Jan 10, 2023. Two of the biggest names in ski racing history, Lindsey Vonn and Mikaela Shiffrin are constantly compared to see who really is the best female ski racer of the 21st century. In the light of Lindsey Vonn’s retirement a year ago, today we’re comparing their careers to decide once and for […] Industry News Lucy Ferneyhough | January 10, 2023 15 Comments
‘Next Level’ Ski Racing: Porsche Announces Partnership with HEAD to Develop New Ski Design Out Fall 2022 Exciting news to share as Porsche announces their new partnership with sporting goods company HEAD to develop a winter sports line that includes; apparel, poles, visor helmet, travel bag, but most importantly… a new ski series. Just wait until you hear what the new Porsche/HEAD team has planned! Porsche’s Lifestyle Brand Concept First introduced in 1972, Porsche Design had the […] Industry News Ryan Kime | July 11, 2022 2 Comments
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