The Future of the American Ski Shop: How Local Shop ‘FOTM’ Survives and Thrives During a Pandemic Privately owned ski shops must already compete with mega online retailers, corporately owned stores, and big-box retailers, so the idea of trying to survive a worldwide pandemic may seem daunting if not downright impossible. And as world leaders beg us to keep our social distance and avoid gatherings of almost any size, our local ski shops are begging us to […] Industry News Alex K | November 13, 2020 0 Comments
Olympic Bootworks Ski Shop in Squaw Valley, CA: World Class Vibe, World Class Footbeds It’s the same story every year… My new skis and boots show up the day before I have to jump on a plane for a ski trip sending me clattering into Olympic Bootworks in Squaw Valley, CA – armfuls of gear in tow. They’re already laughing as I stagger and clank through the door… Year in and year out these guys take incredibly […] Miles Clark | January 28, 2020 8 Comments
Top East Coast Ski Shop Approaching 60 Years in Business Named the #1 Ski Shop in America by Ski Magazine and an Expert Ski Shop by Skiing Magazine, Hickory & Tweed has been in operation since 1961. The name itself pays tribute to the origins of skiing. Hickory was the wood of choice for skis in the early years and tweed wool the popular insulation back in the day. A […] Robin Azer | July 13, 2018 0 Comments
3rd Annual Shreddit Showdown by Granite Chief | A Video Contest with $7,000 Worth of Prizes [this article is sponsored by Granite Chief ski shop in Truckee, CA] Granite Chief Shreddit Showdown = 1. Make a 3-minute video edit of your season this year 2. Submit your video edit before March 12th to Granite Chief here: Granite Chief Shreddit Showdown 3. See your edit on the Big Screen at the Red Carpet party at Tahoe Art Haus […] Industry News Sponsored | March 7, 2016 1 Comment
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