TikTok Skiing And Snowboarding Accounts You Need To See!! TikTok, the newest social media platform to win over the masses, is often best known for its comedic videos and popularity with teenagers; however, there is also a thriving snow community among the 800 million active users on the platform. Anyone and everyone, including celebrities, major brands, ski resorts, and individuals, have been flocking to share their best skiing and […] Industry News Lucy Ferneyhough | August 11, 2020 0 Comments
Empowered Women Take Topless Photos In The Mountains? NOW I have your attention… Do women need to take their clothes off to feel empowered? Women’s empowerment is a hot topic; the rise of social media has encouraged a revolution of expression through the visual medium of Instagram. How female empowerment has been displayed in the outdoor women’s space has changed in recent years, Instagram has helped, some may […] Brains Rouchelle Gilmore | August 5, 2020 5 Comments
FOMO: “The Fear Of Missing Out” Explained The fear of missing out, or more commonly referred to as FOMO, is a term that many of us are familiar with and experience. The phenomenon alludes to the perception that others are having more fun or living better lives than us. Involving a sense of envy and jealousy, FOMO inflicts feelings of anxiety and depression and ultimately damages one’s self-esteem. […] Brains Emily Crofton | April 11, 2020 0 Comments
More Skiers in the Backcountry, But Less Deaths – A Small Win For Skiing Over the past 20 years, the number of people skiing in the backcountry has increased exponentially. Gone are the days when you find yourself touring alone in your favorite backcountry zone on a weekend in the mountains. Now, the backcountry lots are filling up mid-week. You would think that with more people skiing the backcountry, more people would be dying […] Avalanche Martin Kuprianowicz | February 8, 2020 2 Comments
Social Media Star “Bikini Hiker” Died of Hypothermia After Falling Down a Ravine A social media star known as the “Bikini Hiker”, famous for her bikini-clad mountaintop photos, froze to death after falling down a 65-foot ravine earlier this week, reports Vice. Gigi Wu, a 36-year-old Taiwanese woman, died this week when hiking the Batongguan Historic Trail in Yushan National Park in Taiwan. During her hike, Wu fell down the ravine and survived […] SnowBrains | January 24, 2019 0 Comments
Rescuer Slams Climbers Who Used Social Media to Raise the Alarm in the Remarkables Range, New Zealand Two climbers were rescued from the Remarkables Range, New Zealand after one took to social media to say they were stranded with no rope, reports the New Zealand Herald. The two men, believed to be from England and the United States, got into difficulty near the summit of a 656-foot snow and ice route known, ironically, as Fridays Fool about […] Climbing CragBrains | July 6, 2018 1 Comment
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