sträva

Tracking your Winter Sports Activity is Becoming Increasingly Popular

skiing powder at powder mountain utah

Year-end reviews are a fun way to look back at the year. People reflect on their personal year, employers conduct reviews of their employees, and brands are starting to share what was most relevant across their verticals — Google’s Year in Search, Spotify’s Wrapped — to share connections they had with their customers and trends. Strava, the social media platform for […]
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Samantha Gates |
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FATMAP Partners with Strava for The Ultimate Backcountry Experience

Backcountry Navigation

On Monday, Strava, the subscription platform at the center of connected fitness, announced the acquisition of FATMAP, a mobile app for discovering, planning, navigating, and memorializing outdoor adventures. The acquisition will give Strava subscribers access to the full FATMAP offering. FATMAP is a 3D mapping and outdoor navigation company used heavily in the backcountry. I love FATMAP, it has all […]
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Luke Guilford |
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Strava Saw an Increase in Skiing by 379%

Strava

Strava, the American social fitness platform founded in 2009 by Michael Horvath and Mark Gainey, released data from their platform for 2022. Their data showed some interesting trends, such as an increased number of people commuting to work by bike. It also showed this year’s fastest-growing sports. Unsurprisingly, the list features those sports closed to many during lockdowns, like skiing and […]
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Julia Schneemann |
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Endurance Athlete Superstar Kilian Jornet Becomes the New “Strava King” With Record Kudos

Kilian Jornet is an endurance athlete superstar. The Spaniard has won many of the most prestigious ultramarathons as well as having numerous fastest known time records. They include the ascent and descent of major mountains like the Matterhorn and Mont Blanc. Now, he can add a new title to his name: “Strava king.” Just last month, Jornet set a new […]
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Avatar photo Brent Thomas |
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Social Fitness App Strava Announces New Integration for Seamlessly Tracking Your Day on the Slopes

strava, slopes,

Strava announced Monday its latest integration to help users track even more activities. The popular social fitness app has partnered with the great iOS app Slopes to bring seamless ski and snowboard tracking to Strava users reports 9to5 Mac. The news was announced in a press release: Strava, the social network for athletes, announces its integration with Slopes, the top […]
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SnowBrains |
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