Team Challengers Takes Inaugural Snow League World Challenge Windy conditions and close battles were the story at The Snow League‘s inaugural World Challenge event at New Zealand’s Cardrona Alpine Resort on September 18. It was the League’s first event of its second season, with 16 of the world’s best halfpipe skiers and snowboarders heading to the Southern Hemisphere for a chance to be crowned the first-ever World Challenge […] Industry News Quinn Brophy | September 21, 2026 0 Comments
The Snow League Sets Bracket for World Challenge Event The 2026-27 freestyle skiing and snowboarding competition season has finally arrived. The Snow League kicks off its second season September 18, with its inaugural World Challenge at the Cardrona Alpine Resort in New Zealand. Yesterday, the League released the competition’s bracket, giving skiing and snowboarding fans a chance to see who their favorite riders will be competing against. There are definitely […] Industry News Quinn Brophy | September 18, 2026 0 Comments
The Snow League Introduces Spin Cap to World Challenge Event to Combat “Spin to Win” Criticism On September 18, the Snow League will kick off its second season at New Zealand’s Cardrona Alpine Resort for its inaugural World Challenge event. Unlike traditional Snow League events, the event’s 16 athletes will be divided into regionally based teams competing to win, and the results will not affect the season’s standings. Each team will feature one male and one […] Industry News Quinn Brophy | August 14, 2026 0 Comments
Shaun White’s Snow League is Headed for New Zealand For the first time, Shaun White’s Snow League is headed to the Southern Hemisphere. To kick off its second season, the Snow League will be taking the competition to New Zealand for its World Challenge Event, taking place at Cardrona Alpine Resort on September 18-20. The Snow League was founded in 2024 by Shaun White to give skiers and snowboarders […] Industry News Quinn Brophy | June 5, 2026 0 Comments
The Snow League Unveils its 2025-26 Highest Prize Money Winners The Snow League completed its inaugural season of halfpipe competition this winter, and it recently revealed its top-10 earners. The Snow League was founded by Shaun White in 2024 to give skiers and snowboarders a professional league and to address a major issue within the two sports: inadequate pay for athletes. With the season now complete and a total purse […] Competition Quinn Brophy | May 12, 2026 0 Comments
The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience The Snow League, a new professional halfpipe skiing and snowboarding league, just concluded its first season, and its frontman Shaun White already making big moves. The 3-time Olympic gold medalist recently announced the league’s collaboration with Google Cloud to enhance its fan experience. Google Cloud, the official cloud and A.I. partner of the league, will be used to “localize, dub, […] Industry News Quinn Brophy | March 27, 2026 0 Comments
Shaun White and Nina Dobrev’s 5-Year Relationship Comes to an End Olympic snowboarder Shaun White and actress Nina Dobrev recently ended their relationship and called off their engagement. The couple went public in 2020 and got engaged in October 2024, but their five-year relationship came to a surprise end in September 2025, just under a year after their engagement. Related: Shaun White’s New Snow League is Changing Competitive Snowboarding Insiders for the […] Industry News Quinn Brophy | September 19, 2025 0 Comments
Shaun White’s New Snow League is Changing Competitive Snowboarding by Deriving Trick Statistics from Thousands of Rider Data Points When it comes to statistics in sports, team sports like baseball and football often come to mind, but Shaun White’s new Snow League is looking to make stats the norm in competition snowboarding. In late July, roughly five months after the first competition in Aspen, Colorado, the Snow League released statistics from its inaugural event via an Instagram post, featuring […] Industry News Quinn Brophy | August 6, 2025 0 Comments
Where is the Future of Snowboarding Heading? Over the past decade, snowboarding has seen a decline in participation and sales, especially when compared to the sport’s surge in popularity in the early to mid-2000s. Despite the sport’s young age, it seems to have already gone through an entire life cycle, reaching peak popularity in the 2010-2011 season, followed by a steep decline in the following years, according […] Brains Quinn Brophy | July 16, 2025 0 Comments
Shaun White’s Snow League Secures $15 Million Funding to Revolutionize World’s First Professional Winter Sports League The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing, announced its funding round of $15 million today. Related: The World’s Top Snowboarders Announced to Compete in the Shaun White’s Snow League The round was led by Left Lane Capital, with participation from existing investors, including Will Ventures, Ares Management funds, David Blitzer’s Bolt Ventures, […] Industry News SnowBrains | January 17, 2025 0 Comments
The World’s Top Snowboarders Announced to Compete in the Shaun White’s Snow League Tickets are on sale for the first competition in Aspen, March 7–8. Olympic Champion Ayumu Hirano, Maddie Mastro, and Mitsuki Ono are among the all-star field competing (NEW YORK, NY) – December 18 – The Snow League, founded by three-time Olympic gold medalist Shaun White, announced today the snowboard athlete roster for its inaugural season. The full field will consist […] Press Release | December 19, 2024 0 Comments
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