“TikTok Made Me Ski There”—Can Viral Content Influence Where We Ride? TikTok may have started as a hub for lip-syncing and dance trends, but it’s now one of the most influential platforms shaping how people choose where to travel. A new study analyzing data from January 2023 to March 2025 shows just how far that influence has spread and how much it’s changing the way travelers, especially younger ones, explore the […] Brains Brent Glogau | June 25, 2025 0 Comments
The Pros and Cons of Skiing with Social Media in the Digital World In today’s digital world, the prominence of cell phones and social media is a major contributing factor to both pros and cons in the outdoors, and more specifically, skiing. You can track your kids or friends on your phone and reminisce about those fun times you had when scrolling through your photos on social media, but on the downside, come […] Industry News John Cunningham | July 13, 2023 0 Comments
TikTok Skiing And Snowboarding Accounts You Need To See!! TikTok, the newest social media platform to win over the masses, is often best known for its comedic videos and popularity with teenagers; however, there is also a thriving snow community among the 800 million active users on the platform. Anyone and everyone, including celebrities, major brands, ski resorts, and individuals, have been flocking to share their best skiing and […] Industry News Lucy Ferneyhough | August 11, 2020 0 Comments
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