How The Epic Pass Changed Skiing: A Data Driven History of Vail Resorts Rob Katz, CEO of Vail Resorts, recently gave an interview to the Wall Street Journal where he discussed Vail’s strategic shift from day tickets to season pass revenues, and the subsequent rise in ticket prices and crowding across Vail’s wide collection of ski resorts. The story of the megapass revolution has been told several times over, but details remain murky […] Brains Zach Armstrong | March 13, 2026 2 Comments