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winter games

Could Sweden Become Surprise 2030 Winter Olympics Host?

Whistler

Sweden has emerged as a potential last-minute bidder to host the 2030 Winter Olympic Games. According to recent reports, Swedish officials met with International Olympic Committee (‘IOC’) officials in Switzerland in January 2023 to discuss the possibility of Sweden submitting a bid to host the 2030 Winter Games. The IOC had earlier postponed the official announcement of the next Winter […]

OlympicsOlympics
Julia Schneemann | February 21, 2023
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Beijing 2022 Most Watched Winter Olympics Ever

Beijing Olympics

The International Olympic Committee ’IOC’ released its marketing report on the Beijing 2022 Winter Olympics this week. The report analyzed the Winter Games from a commercial angle and celebrated sporting achievements. The IOC is a privately funded organization that relies on commercial partners’ contributions to stage Olympic Games. Selling media rights is the single most important source of revenue for the […]

OlympicsOlympics
Julia Schneemann | October 27, 2022
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North Korea Banned from 2022 Beijing Winter Olympics

The International Olympic Committee announced Wednesday that North Korea will be banned from the 2022 Beijing Winter Olympics. The decision came after North Korea chose not to participate in this summer’s Tokyo Olympics, according to the IOC. The IOC executive board’s decision bans a North Korean delegation from entering the Beijing Games, which are set to begin in less than […]

OlympicsOlympics
Martin Kuprianowicz | September 13, 2021
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The Genius Behind Terrain Park Skis

skis

Jason Levinthal, the founder of J’s skis, created skis that are more appealing to terrain park riders. With Liventhals genius design, he was guided through many challenges and breakthroughs throughout his time managing his company. Now being sold under the K2 ski brand, the impact on ski design that Levinthal has left is rippling.

Industry NewsIndustry News
Avatar photo Breya Bergom | September 9, 2021
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Hosting the Winter Olympics: Profitable or a Money Pit?

During last week’s debrief of the Pyeongchang 2018 Olympics, the President of the Organizing Committee, Lee Hee-Beom, declared PyeongChang 2018 a success.  Lee predicts Beijing will break even or make a profit in 2022. “I was pleased to say that PyeongChang 2018 can already announce a multimillion-dollar surplus,” President Lee said. “It seems that Beijing will continue with this trend of […]

OlympicsOlympics
Katy Shipley | June 12, 2018
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