“Thank You, North Face:” Oil and Gas CEO Calls Out The North Face Clothing Company for Hypocritical Climate Activism

Martin Kuprianowicz | | Industry NewsIndustry News

There’s some serious beef between an oil and gas company and The North Face right now. According to Liberty Energy CEO Chris Wright, The North Face clothing company refused to let one of Liberty’s oil and gas competitors put their company logo on a North Face jacket simply because it was an oil and gas company.

The North Face is well known as a climate-conscientious company—which is likely why it did not want to associate with Innovex, the oil and gas company wanting to put their logo on a North Face jacket for its employees. Wright since called out The North Face on their decision, claiming that it was a hypocritical move on their behalf since “90% of their products” are manufactured from oil and gas.

Wright said in a video shared on his YouTube channel:

“North Face recently came out against my industry, even refusing to let one of my competitors put their company logo on a North Face jacket. I went through North Face’s website of wide-ranging products and I failed to find a single product that wasn’t made out of oil and gas. The great majority of North Face’s products: jackets, backpacks, outdoor pants, shirts, shoes, hats, etc., are dominantly made out of the oil and gas that we so proudly produce. Globally, 60% of all clothing fibers are made out of oil and gas. For North Face, it is likely 90% or more simply because they make premium high-performance products.”

According to Wright, this move by The North Face was uncalled for. He later told Outside Online that despite this “apparent trolling” of The North Face, he wants to move past this and “have the outdoor industry embrace its partnership with oil and gas, not disavow or disown it.”

north face
Liberty Energy placed these billboards in and around Denver in response to The North Face’s refusal to let an oil and gas company put their logo on a North Face jacket for its employees. | Photo courtesy of Audrey Barrios/Liberty Oilfield Services LLC.





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5 thoughts on ““Thank You, North Face:” Oil and Gas CEO Calls Out The North Face Clothing Company for Hypocritical Climate Activism

  1. Let me get this straight … SnowBrains is on the side of Big Oil against a ski clothing manufacturer? Logic being if you use oil to make clothes then you are a hypocrite if you think oil and gas burning by cars and utilities is harming the environment? That of course is a ridiculous argument that SnowBrains would have seen through if there were really brains being used. Nothing is wrong or hypocritical about being for some uses of oil but against others. But makes it harder to rag on hippies and environmentalists when you bother thinking first I suppose.

  2. When a hippie drives his beater 8mpg truck to the top of a mountain pass road built out of fossil fuels and kept open during winter months by fossil fuels, but hikes the last little bit to get in some turns, he thinks himself a climate hero.

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