There’s some serious beef between an oil and gas company and The North Face right now. According to Liberty Energy CEO Chris Wright, The North Face clothing company refused to let one of Liberty’s oil and gas competitors put their company logo on a North Face jacket simply because it was an oil and gas company.
The North Face is well known as a climate-conscientious company—which is likely why it did not want to associate with Innovex, the oil and gas company wanting to put their logo on a North Face jacket for its employees. Wright since called out The North Face on their decision, claiming that it was a hypocritical move on their behalf since “90% of their products” are manufactured from oil and gas.
Wright said in a video shared on his YouTube channel:
“North Face recently came out against my industry, even refusing to let one of my competitors put their company logo on a North Face jacket. I went through North Face’s website of wide-ranging products and I failed to find a single product that wasn’t made out of oil and gas. The great majority of North Face’s products: jackets, backpacks, outdoor pants, shirts, shoes, hats, etc., are dominantly made out of the oil and gas that we so proudly produce. Globally, 60% of all clothing fibers are made out of oil and gas. For North Face, it is likely 90% or more simply because they make premium high-performance products.”
According to Wright, this move by The North Face was uncalled for. He later told Outside Online that despite this “apparent trolling” of The North Face, he wants to move past this and “have the outdoor industry embrace its partnership with oil and gas, not disavow or disown it.”