The Best Way To Ski For Free At Tahoe Area Resorts: Buy A Tahoe License Plate

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Free ski lift ticket with the purchase of a Tahoe License plate.
Buy a Tahoe license plate, get a free ski lift ticket. Credit: SFGate

Plates for Powder is back for the 8th year and offering a free lift ticket to participating Tahoe area resorts for those who purchase a Lake Tahoe license plate in California or Nevada. Plate sales and renewal fees come back to Lake Tahoe resulting in more hiking and biking trails, and watershed restoration projects.

With ski season primed to kick off at Lake Tahoe area resorts in the coming weeks, now is the time to get a free lift ticket to use this winter. Those who purchase a new Lake Tahoe license plate in either California or Nevada before April 1, 2020, through the “Plates for Powder” program receive a free lift ticket to one of 11 participating Tahoe downhill and Nordic resorts to be used during the 2019-20 winter season, while supplies last.

“We are grateful to our resort partners for their continued support of the ‘Plates for Powder’ program,” said Amy Berry, CEO of the Tahoe Fund. “For eight years, this program has provided California and Nevada drivers with a unique way to show their love for Tahoe. All proceeds from the purchase of Lake Tahoe license plates help ensure more important environmental improvement projects are completed.”

Plate sales and renewal fees come back to Lake Tahoe resulting in more hiking and biking trails, and watershed restoration projects, with funds distributed by the California Tahoe Conservancy and Nevada Division of State Lands. The nonprofit Tahoe Fund has organized the program on behalf of the public agencies since 2011.

Protect Lake Tahoe
Plates For Powder’s proceeds go towards protecting and restoring the Lake Tahoe Basin. Credit:

“Revenue from Lake Tahoe license plates plays a critical role in protecting and restoring the Lake Tahoe Basin,” said Jane Freeman, Deputy Director for the California Tahoe Conservancy. “License plate sales help advance important watershed and forest restoration efforts, while connecting people to the places they love at Tahoe.”

New Tahoe license plate fees benefitting the Tahoe basin are $50 in California and $62 in Nevada. The annual renewal fee is $40 in California and $30 in Nevada. Personalized plates are also available for additional fees.

Resorts participating in the promotion include Diamond Peak, Heavenly, Homewood Mountain Resort, Kirkwood Mountain Resort, Northstar California, Sierra-at-Tahoe, Squaw Valley Alpine Meadows, Tahoe Cross Country, Tahoe City Winter Sports Park, and Tahoe Donner.

Information on how to purchase a plate and redeem the complimentary lift ticket or trail pass is available at Some restrictions apply.

About the California Tahoe Conservancy 

Established in 1985, the mission of the California Tahoe Conservancy is to lead California’s efforts to restore and enhance the extraordinary natural and recreational resources of the Lake Tahoe Basin. For more information, visit

About the Nevada Division of State Lands

The Nevada Division of State Lands provides land and land use planning services to the state, its agencies, and its people. The agency holds title to state lands and interests in land and issues leases, easements, permits and other authorizations for the use of state land. The land office also keeps records of all lands that have ever been owned by the state and provides land records information upon request.

About Tahoe Fund

The mission of the Tahoe Fund is to use the power of philanthropy to improve the Lake Tahoe environment for all to enjoy. The organization focuses on environmental improvement projects that restore lake clarity, expand sustainable recreation, promote healthier forests, improve transportation and inspire greater stewardship of the region. Through the generous support of private donors, the Tahoe Fund has leveraged more than $2 million in private funds to secure more than $40 million in public funds for more than 35 environmental projects. The projects include the new Tahoe East Shore Trail and other new sections of the Lake Tahoe Bikeway, restoration of watersheds, removal of aquatic invasive species, forest health projects, and stewardship programs. Learn more at

Help serve the Tahoe community.
Credit: Tahoe Fund

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