This ‘Pay as You Go’ Wooden Ski Pass is the Future, Claims Olympic Skier

SnowBrains | | Industry NewsIndustry News
A wooden card, not plastic. Credit: Alto.Ski

The future of lift passes is here – says Olympic skier Chemmy Alcott as British tech company launches new eco-friendly lift pass

  • Olympic skier Chemmy Alcott joins Alto.Ski and states, ‘it’s the future of lift passes’
  • The British tech company launches wooden ski passes to continue reducing plastic waste
  • New partner integrations continue with Skiset rental services
  • More resorts planned for this winter as the new way of accessing the slopes saves money and time

Olympic skier and Great Britain’s most successful female downhill ski racer, Chemmy Alcott, has joined the British ski technology company Alto.Ski, comparing the experience to using the Oyster card in London.

Chemmy Alcott,
Olympic skier Chemmy Alcott is onboard. Credit: Alto.Ski

The four times Winter Olympian, seven times World Championship skier and seven times overall British champion skier has endorsed Alto.Ski and understands the benefits of having a ‘pay-as-you-go’ lift pass that saves money, time, and hassle, so skiers and snowboarders can get on the mountain faster.

The company has also launched its service with a new wooden lift pass that skiers can keep time and time again. This seriously reduces plastic waste and means you just need one pass for every ski trip.

Use the app to buy your tickets. Credit: Alto.Ski

The Alto.Ski app also delivers a whole host of other benefits through its strong partnerships including ski and snowboard rental through Europe’s number one network, Skiset. Convenient ski insurance is also just one button away.

“I’m so excited to come on board with Alto.Ski, I feel it’s the future of lift passes. When the world is moving at such a crazy pace and we are working so hard, we have seen a rise of the spontaneous traveller. That spontaneous traveller wants to find a destination to go skiing at, be there and on the slopes. They don’t want to faff around with lift queues and logistics. It will be like the Oyster card in London. Imagine if a few destinations in London had said no to the Oyster card, I can guarantee no one would go there. The Oyster card makes travelling in London ridiculously easy, you hop on you hop off and you’re there, that is what we are trying to provide for the mountains. I think Alto.Ski is an incredible innovation, it’s going to make life easier, so we can spend more time on the slopes and less time on the computer”.

– Chemmy Alcott

Joining Alto.Ski is easy. Simply download the Alto.Ski app and order an Alto.Ski card by providing payment details. The Alto.Ski card will be sent in the post, QR code scanned by the user and it’s ready to use. Once registered, skiers and snowboarders can use all the functions available.

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