Industry News
Toyota owners can receive free ski lift passes for participating mountains throughout the inland Northwest on select Fridays starting January 9. In a tradition that spans longer than 10 years, Toyota is once again kicking off its annual Free Ski Friday program that offers Toyota drivers the chance to spend a day on the mountain for free at participating resorts throughout the Inland Northwest. This ski and snowboard season, the promotion occurs at scenic mountains in Idaho, Washington, and Wyoming.
To redeem a complimentary pass, drivers can simply show up to the designated mountain during one of the outlined Free Ski Fridays dates in their Toyota, Scion, or Lexus vehicle and locate a Toyota representative. Representatives will be on location at each of the ski resorts to hand out the lift ticket to qualified drivers only, with no voucher or pass required. Participants’ vehicles must be with them on-site and displaying proof of ownership verbally, or via keys or registration will not qualify for a free lift ticket. Free lift passes are limited to one per vehicle.
WHEN & WHERE:*
- Friday, January 9: Brundage
- Friday, January 16: Pebble Creek Ski Area
- Friday, January 23: Schweitzer
- Friday, January 30: Grand Targhee Resort
- Friday, February 6: Bluewood
- Friday, March 6: 49º North
- Friday, March 13: Silver Mountain Resort
- Friday, March 20: Mt. Spokane
- Friday, March 27: Lookout Pass Ski Area
*Please check local weather restrictions and hours before attending the event.
The promotion begins January 9, 2026 and runs through March 28, 2026 at the above locations and dates. It is open to participants that hold a valid U.S. driver’s license in their state of residence and are the driver of any Toyota, Scion, or Lexus vehicle driven onsite to a designated resort on the corresponding date. Eligible participants must present their Toyota, Scion, or Lexus vehicle to the Toyota representatives at the designated area onsite.  No substitute proof of ownership (e.g. vehicle keys, registration, etc.) will be accepted. For more details and complete terms and conditions of this promotion, check ToyotaFreeSki.com.
