United Airlines Celebrates Upcoming Season With New Ski-Inspired Livery

United Airlines is flying in style this ski season. To celebrate its status as one of the largest U.S. carriers with nonstop flights to mountain destinations, United Airlines is debuting a new ski-inspired livery for the upcoming season. The airline will paint a single Embraer 175 with the new Mountain Ascent livery and will operate flights to Aspen, Beaver Creek, Crested Butte, Sun Valley, and Vail using the plane.

The Mountain Ascent livery, stretching across the back of the fuselage, beautifully captures the picturesque peaks of the Rockies it flies over. Bluebird skies, pine trees, and sweeping mountains stretching into the background tap into common resort scenes, making the livery an intimate and familiar art piece for skiers who primarily ski in North America.

The Mountain Ascent Embraer 175 is expected to debut in early 2027, with more details to come on its flight schedule and aircraft assignments, according to Inside Flyer. 

• Related: United Airlines Adds Nonstop Boston-Jackson Hole Flights for Winter 2026-27

For United, the Mountain Ascent livery means more than just a visual. The airline markets itself as serving more U.S. ski destinations than its competitors, with about 60 routes from seven hubs to 15 skiing destinations. With a new mountain livery, the airline can further associate itself with trips to the mountains, potentially leading more people to book flights with United.

The Mountain Ascent Embraer 175 will mainly fly to ski destinations in Colorado, with Denver standing as one of United’s busiest hubs. The airline operates many key regional and mountain routes out of the Colorado capital each day, including up to seven daily flights to Aspen during the ski season. Denver is also a key connecting hub for skiers traveling to Eagle County Regional Airport, serving Vail and Beaver Creek, and Gunnison-Crested Butte Regional Airport, serving Crested Butte — both of which the new Mountain Ascent Embraer 175 will fly to this season. While none of these routes are new for the airline, United’s continued service to smaller mountain towns across the state has made it a favorite among skiers looking for a getaway.

While the new Embraer 175 will serve Colorado routes primarily, the airline is also making strides to take skiers to new destinations. The carrier recently announced the launch of its first direct service from Boston to Jackson Hole, operating once per week on Saturdays. The route will be operated with a Boeing 737-700, and skiers from Boston can receive a complimentary lift ticket on the day of arrival when providing proof of flight. United Airlines is already the largest airline at Jackson Hole, with total passenger numbers peaking around 460,000. The new Boston-Jackson Hole route looks to continue the carrier’s legacy as the biggest at the Wyoming ski mecca.

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In addition to its dozens of ski-focused routes, United is also an official partner of U.S. Ski and Snowboard through 2027, further reinforcing its position as a leading airline in the snow sports industry. 

As the 2026-27 season creeps closer, United is making sure its traveling skiers are excited to get on the snow with its new Mountain Ascent livery. Expected to debut early next year, United hopes it can continue to be a leading airline for skiers looking for a trip to the mountains.