US Ski & Snowboard Unveils Diversity, Equity, and Inclusion Action Plan

SnowBrains | | Industry NewsIndustry News
Credit: SkiDUCK

U.S. Ski & Snowboard yesterday announced the organization’s Diversity, Equity, and Inclusion (DEI) Action Plan.

The objective of the three-year action plan is to achieve a higher-performing organization with an inclusive culture, equitable systems, and a team that will benefit from a more diverse range of backgrounds, experiences, and views. The plan is built around DEI pillars and corresponding subcommittees including leadership, governance, training, education, expanded access, representation, recognition, public-facing content, and partnerships.

“Elite performance cannot reach its highest levels when pursued in an elitist or inequitable way. In setting this Diversity, Equity, and Inclusion (DEI) Action Plan, our purpose is to honor and hold ourselves accountable to enriching our sport by nurturing a more welcoming culture, establishing fair systems at all levels, and opening the door wider to make skiing and snowboarding more accessible to athletes, professional staff, and communities with a more diverse array of backgrounds and identities.”

– U.S. Ski & Snowboard President and CEO Tiger Shaw and Chairman of the Board Kipp Nelson

U.S. Ski & Snowboard expanded and accelerated DEI efforts following the unjust killings of George Floyd, Breonna Taylor, and Ahmaud Arbery in June 2020, begging the question: What can our organization do as a member of the bigger snow sports industry? Up until that point, progress had been made in the area of gender equality, but it was clear the organization needed to make more headway in creating a real connection between snowsports and underrepresented communities.

The action plan is not the beginning of, or the end of the organization’s DEI efforts, but is a tool to focus efforts on key priorities and provide accountability over the next three years. The plan is designed to have a positive impact on diversity and inclusion across our organization, our athletes, our members, our clubs, our donors, and our fans around the world. It is a symbol and a representation of a commitment to advancing DEI throughout the organization and snowsports in a way that is both meaningful and lasting.

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