Vail and Beaver Creek, CO Will Charge $219 for a Walk-Up Lift Ticket this Holiday

SnowBrains | | Industry NewsIndustry News
A massive lift line
Who wouldn’t want to spend $219 to wait for hours with these lovely people?! 

Vail and Beaver Creek in Colorado have revealed that their single-day walk-up price during the holiday period will be $219 this year. Similarly, Deer Valley in Utah will charge $209.

Elsewhere, Aspen Skiing Co. will charge $184 per day if purchased in advance, but they have yet to release their walk-up price.

Last season, Vail and Beaver Creek caused an uproar when they became the first resorts to break the $200 barrier for a single-day lift ticket, charging $209. This year’s price signals an almost 5% increase on last year.

These numbers seem huge – and make a great headline – but here’s the thing: most skiers and snowboarders do not have to, and should not, pay anywhere near that. There are many way cheaper options, such as season passes, or multi-resort passes, which often pay for themselves after a handful of uses. Or sites such as Liftopia offer cheaper lift tickets for those just able to plan ahead a little.

Colorado, vail
Vail, CO among the most visited resorts in North America.

Even at their highest prices, the Ikon Pass costs $1,099 and the Epic Pass $989. 5 days of holiday skiing and they’ve paid for themselves. And you get so much more.

In the last 10-years, sales of lift tickets, both multi-day and single-day, have dropped from 55.5% of a resort’s business to 43.5% last year, according to the Aspen TimesDuring that time, pass visits have increased to 43.4% from 34.7%.

If you’re walking up to the window and paying full price, you’re doing it wrong.

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4 thoughts on “Vail and Beaver Creek, CO Will Charge $219 for a Walk-Up Lift Ticket this Holiday

  1. Vail Resorts that just bought Peak Resorts where my home mountain, Hunter Mtn. is located is planning on going up 211% next season for their LOWEST PRICED season pass. I know It’s a for profit business, but 211% is outright GREED!!!!

  2. The ski industry is on its way to pricing itself out of reach to many customers. A $219.00 walk up lift ticket? Really? That is insane. People have other priorities like house payments, kids and putting food on the table.

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