Gear
Industry News
- New Vail Resorts store debuts with official branded merchandise from 15 world-class resorts, including Vail Mountain, Whistler Blackcomb, Breckenridge, and Park City Mountain.
- Guests can now shop merchandise from their favorite resorts year-round from anywhere in the United States.
Vail Resorts has announced a new online retail store for official resort and Epic-branded apparel and accessories. Available now at EpicShop.com, guests can shop exclusive merchandise from 15 world-class resorts to stay connected to the mountains year-round.
Epic Shop features up to 40 styles per resort across 15 legendary destinations: Vail Mountain, Breckenridge, Park City Mountain, Beaver Creek, Keystone, Whistler Blackcomb, Heavenly, Stowe, Okemo, Northstar, Kirkwood, Stevens Pass, Crested Butte, Mount Snow, and Hunter Mountain. The collection includes apparel, headwear, drinkware, souvenirs, stickers, and more.
“Our guests have an incredible connection with the mountains they ski, ride, and enjoy in any number of ways—and we want to make it easier for them to shop their favorite mountain merchandise from anywhere. Ski culture is more vibrant than ever, extending well beyond the slopes and into daily life. Whether guests want a souvenir from their first time on snow, memento from a milestone trip, or simply a way to represent their favorite resort, they can now shop official gear without waiting for their next mountain visit,” Greg Sullivan, Vail Resorts Executive Vice President of Retail/Rental, Hospitality & Guest Services, said.
The launch collection is only the start. Epic Shop will continue to expand with more resorts and fresh collections coming next season. As Epic Shop evolves, guests can also look forward to co-branded collaborations and exclusive limited-edition pieces designed to bring mountain style into everyday life.
- Related: Vail Resorts Scraps $50 My Epic Gear Membership Fee and Rolls Premium Rentals Out to Everyone
Shipping is available across the United States, with plans to expand internationally in the future. Explore the launch collection now at EpicShop.com or through any of the 15 resort websites. 2026-27 Epic Passes are now available at EpicPass.com.
The launch of Epic Shop is the latest in a series of guest-friendly moves from Vail Resorts since Rob Katz returned as CEO in 2025 to reinvigorate the company’s direction. Katz described the current winter as the most challenging the Rockies have seen in over 30 years, and despite quarterly net income falling 14.1% and skier visits declining 12.5% year-on-year, the company has pushed ahead with a string of pro-guest initiatives. Vail Resorts scrapped the $50 My Epic Gear membership fee and began rolling premium rental features out to all skiers and riders as part of a multi-year effort to transform the gear rental experience, while Epic Pass pricing was also adjusted to make skiing more accessible to younger riders.
