Climbing
In 1968, Yvon Chouinard, Patagonia founder, and his friends The North Face’s co-founder Doug Tompkins, rock climber Chris Jones, U.S. ski/snowboard Hall of Famer Dick Dorworth, and Mountainfilm founder Lito Tejada-Flores set out on an adventure that would change all of their lives. In a white Ford van packed with surfboards, skis, and climbing gear, they traveled 5,000 miles from Ventura, California all the way to a first ascent on Cerro Fitz Roy, a mountain in Patagonia, South America.
Along the way they spent a month in an ice cave, surfed, climbed, sand skied, and documented everything on a 16mm Bolex camera. That footage has now been collected into an epic film, Mountain of Storms, that serves as the origin story for the Patagonia name and principles, reminding the world that “What’s important isn’t what you accomplished, it’s how you got there”.
