A fascinating look behind the economics of the behemoth that is Vail Resorts, based on its most recently reported earnings.
- Related: Vail Resorts’ 4th Qtr 2022 Results | Closes Out the Year With $2.5 Billion Sales, Best Since 2009
For instance, pass products account for 61% of the company’s revenue. And with 17.3 million skier visits last season, the average daily price paid across Vail’s resorts is $75.74, significantly below its actual walk-up prices.
Well worth a watch.
Vail Resorts is now the largest North American mountain resort company in history, operating 40 ski and snowboard destinations around the world. We dive into how the economics of how the company works and how much it pays to be an executive there.
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