Red Bull has built its reputation on pushing the limits of action sports, and its latest unique terrain park session shows that the brand has no plans of slowing down. A few months ago, four Red Bull athletes took to the Julian Alps in Italy to ride a precise yet flowy line, forcing each rider to navigate each feature with precision while riding at an altitude of 2,050 meters in the mountains.
The park was ridden by snowboarders Felix Georgii and Ian Matteoli, and skiers Max Hitzig and Fabian Bosch.Â
The 350-meter (roughly 1,150 feet) course ran along a ridge just one meter (roughly 3 feet) wide, forcing the athletes to “tightrope” the snow to avoid huge drops. The course featured a wide variety of terrain park features, such as a rainbow rail, down rail, multiple gaps, and jumps. The course was hand-built to showcase the precision that high-level skiers and snowboarders possess, which separates them from the rest.
“It’s all about doing tricks as perfectly as possible. There’s no room for risky landings here,” Georgii said in Red Bull’s article.
The course was built with the athletes in mind and was a way for them to push themselves, both physically and mentally. With terrain park features built that high and in that setting, any hesitation becomes a great risk, forcing the athletes to fully commit to their lines. However, after they found their rhythm, each rider was able to successfully complete the course.
“Fortunately, I am not afraid of heights,” Matteoli said.Â
Red Bull has been a leader in action sports for many years, putting on some of the best events and sponsoring some of the world’s best action sports athletes. Sports like skiing and snowboarding have helped the brand build its identity, and Red Bull has shaped how extreme sports are experienced, filmed, and shared.
Red Bull’s high alpine terrain park highlights what makes pro athletes pro. The precision, the stakes, and the skills put on display are all as high as they can be. And now, all that is left to do is to sit back and wait for the next insane idea that Red Bull comes up with.
