VIDEO: Throwback Thursday – Olympic Skier Billy Kidd’s 1986 Busch Beer Commercial

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Billy Kidd, a former Olympic medalist in a cowboy hat, declares that he enjoys both actual mountains and the can design of his beer of choice.

Naturally, this segues into a promotional message for a contest where the winner can join Billy for a ski trip in Steamboat Springs, Colorado.

William Winston “Billy” Kidd (born April 13, 1943) is a former World Cup alpine ski racer, a member of the U.S. Ski Team from 1962 to 1970.

At the 1964 Winter Olympics at Innsbruck, Kidd, and teammate Jimmie Heuga became the first American men to win Olympic medals in alpine skiing, winning silver and bronze in the slalom. Six years later, Kidd won a gold medal in the combined and a bronze in the slalom at the 1970 World Championships in Val Gardena, Italy. He promptly switched circuits and enjoyed a successful pro ski racing career from 1970 to 1972, winning the World Pro Ski Tour World Championships in 1970, becoming the only racer in history to win FIS and Pro titles the same year.

Since 1970, Kidd has enjoyed enduring “legend” status in the sport, and he has remained in the public eye in his job as Director of Skiing at Steamboat Ski Resort in Colorado.

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