Yamaha Announces it Will No Longer Make Snowmobiles | Business is No Longer Sustainable

SnowBrains | | Industry NewsIndustry News
Yamaha Snowmobiles
Credit: Yamaha Snowmobiles

Yesterday, Yamaha Motor Co., Ltd. announced plans to withdraw from the snowmobile business. The Company plans to end sales of snowmobiles in Japan through the 2022 model year*, Europe through the 2024 model year, and North America through the 2025 model year.

1. History of the Business and Reasons for Withdrawal – In 1968, Yamaha released its first snowmobile, the SL350, by applying small engine technology developed in the motorcycle business. Over the past 55 years, Yamaha developed snowmobiles for sports, leisure, and business use as a means of transportation, mainly in snowy areas found in North America and Europe. Yamaha also aimed to grow the business through the early introduction of environmentally friendly 4-stroke models and alliances with other companies. However, Yamaha has concluded it will be difficult to continue a sustainable business in the snowmobile market. Going forward, Yamaha will concentrate management resources on current business activities and new growth markets.

2. Future Actions – Yamaha will ensure parts availability, service, and related customer satisfaction now and after the snowmobile final production run occurs. Production of the recently introduced 2024 models is underway and scheduled for fall delivery. Yamaha distributors will work closely with dealers to minimize impact and best position their business over the next 12 – 36 months.

3. Impact on Business Performance – Due to the above exit schedule, the effect on consolidated business results will be minor.

Yamaha snowmobile dealers and customers throughout the world have proven to be among the most passionate. Yamaha thanks and cherishes all for their years of loyalty and shared enjoyment of this special winter pastime.

If you have further questions about this announcement, a list of FAQs can be found here:

American Customers: https://www.yamahamotorsports.com/news/snowmobile-faq

Canadian Customers: https://www.yamaha-motor.ca/en/snowmobile-faq

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