Industry News
Australian ski resorts Perisher, Falls Creek, and Hotham are proud to announce New Zealand founded merino clothing brand icebreaker as a partner for the 2024 ski and ride season. icebreaker is one of the leading innovators in merino wool outdoor and sport clothing, and has an affinity with the snow environment thanks to the incredible benefits of merino clothing in weather extremes – including natural odour resistance, temperature regulation and moisture management.
“icebreaker is a natural fit for our resorts because of the adventurous spirit the company embodies and the environmental sustainability of merino as a fabric. Both brands have a quest to preserve our natural environments and act with integrity.”
— Robert Lloyd, Sales & Marketing Director,Vail Resorts Australia
The synergy between the brands extends beyond the extreme weather conditions as both share similar values. Vail Resorts has a core value of Do Good: preserving our natural environments and contributing to the success of our local communities, and Do Right: acting with integrity. Similarly, the icebreaker Purpose is around leading a movement towards a more natural way of living.
“As long-time fans of Perisher, Falls Creek and Hotham ski resorts, we’re excited to join forces and give even more adventure lovers the chance to wear icebreaker on-mountain. We’ve always been a brand that puts sustainability and product performance at the forefront, with our merino-based collections being able to withstand the most extreme cold weather conditions. The performance built into our design and natural innovations never compromises our impact to the environment, with 96.14% of our range entirely plastic fibre free. Visitors of Perisher, Falls Creek and Hotham can now wear icebreaker’s natural fibre performance apparel and join the move to natural.”
— Catherine Zhao, General Manager, Emerging Brands APAC, VFC
Born in New Zealand in 1995, icebreaker pioneers natural performance apparel, valuing transparency, responsibility, and nature-inspired innovation. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. As part of the sponsorship, Perisher, Falls Creek and Hotham and icebreaker are partnering to create bespoke activations for each resort.
