Rouchelle Gilmore, Author at SnowBrains

How Do Athletes Get Sponsored These Days?

We are living in a world where the sky is the limit when it comes to becoming a ‘sponsored’ athlete. Although the reality of being a sponsored ‘athlete’ comes in all different shapes and sizes from being sent a couple of beanies and a t-shirt twice a year to full-blown sponsorships by companies which have nothing to do with a […]

Rouchelle Gilmore | August 26, 2020

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New Research: Smiling Really Is Good For You

It has been confirmed, smiling really can trick your mind into being more positive simply by moving your facial muscles. The University of South Australia published a study in Experimental Psychology, which looked at two smiling scenarios and how the stimuli affect people: First was the impact of a covert smile or hidden smile on the perception of face and […]

Brains

Rouchelle Gilmore | August 21, 2020

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Arctic Sea Ice Could Be Gone By 2035

The Nature Climate Change journal has published a new study that predicts Arctic sea ice could be gone by 2035. Scientists have said if what is happening in the Arctic right now compares to the last interglacial period, it could be free of sea ice in about 15 years. Yet it could be anywhere between 2035 and 2086. Related: Arctic […]

Brains

Rouchelle Gilmore | August 18, 2020

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Mountain Gazette Is Reemerging To Make Print Cool Again

The Mountain Gazette is reemerging after years out-of-publication… hello, independent outdoor publishing. The iconic magazine was bought by journalist Mike Rogge earlier in 2020 and is due to have its first print run back this fall. Rogge has some big plans to bring the magazine into the current era, though the focus is going to still be predominately on print. […]

Industry News

Rouchelle Gilmore | August 14, 2020

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Idaho Passes Fairness In Women’s Sports Act For Biological Women

Transgender women competing in women’s sport have created controversy for years at many different levels of competition. Earlier in 2020 Idaho lawmakers became the first to pass an act recognizing the unfairness of the situation, Fairness in Women’s Sports Act. The law looks to categorize women by their biological identity at birth rather than their gender identity. A petition of more […]

Rouchelle Gilmore | August 10, 2020

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Sleep Under The Stars Night, August 8: Eddie Bauer Is Hosting

Outdoor brand Eddie Bauer is hosting an International Sleep Under the Stars Night on Saturday, August 8, 2020. People can participate from wherever they choose to. The brand has just turned 100-years-old and is committed to building an outdoor community that is inclusive of everyone. “Pitch a tent in the backyard, lay sleeping bags out on your apartment deck, or […]

Rouchelle Gilmore | August 6, 2020

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Empowered Women Take Topless Photos In The Mountains?

NOW I have your attention… Do women need to take their clothes off to feel empowered? Women’s empowerment is a hot topic; the rise of social media has encouraged a revolution of expression through the visual medium of Instagram. How female empowerment has been displayed in the outdoor women’s space has changed in recent years, Instagram has helped, some may […]

Brains

Rouchelle Gilmore | August 5, 2020

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Aussie Snow Industry Calls For $1.4 Billion: Is The North American Winter in For A Wild Ride?

What can be learned from the season in Australia as American resorts move into plans for the northern hemisphere winter? The Australian 2020 winter has been sailing close to the rocks this season, from the COVID-19 situation, the lack of snow, and originally the bushfires. There sure have been challenges. After the Australian 2020 bushfires, the season was always going […]

Industry News

Rouchelle Gilmore | July 30, 2020

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