Industry News
Brought to you by Grand Targhee Resort
On March 12 and 13, 2021, Love Your Peaks is returning to Grand Targhee as an in-person event with a party at the Habitat in Driggs, Idaho, a raffle, silent auction, pink poker run, and a social media auction.
Love Your Peaks is Boarding for Breast Cancer’s newest initiative to fundraise for breast cancer prevention. It is primarily a virtual campaign at resorts across the country from February to April 2021.
Party at the Habitat in Driggs, Idaho: Raffle and Silent Auction
The Habitat will be hosting a fundraiser with a raffle and silent auction on Friday, March 12 from 5:00 PM to 7:00 PM. Free products from Suja will be available during the party. The prizes will be gear, artwork from local artists, and more.
Pink Poker Run at Grand Targhee
Grand Targhee and B4BC are hosting a unique event on Saturday, March 13: Pink Poker. The event consists of riding to five different locations around the mountain with a teammate where each team finds a dealer. Once the team arrives at the dealer, the team will choose a card and take a picture of it. The goal? To get the best hand in poker with the five cards drawn. Time to get your poker face on.
The five locations will be the Suja tent, the boot pack of Mary’s Nipple, the patrol shack at the top of Sacajawea, Fred’s Hideout, and the nature center. Each team will be given a map with these locations on it.
Participants can register for the event online or in-person at The Plaza from 9:00-10:30 AM (one registration fee of $25 covers both teammates). After the mandatory riders meeting at 10:45 AM, competitors will have from 11:00 AM to 1:00 PM to visit all five dealers for their cards. Winners will be announced at 2:00 PM at the registration tent. The top three poker hands win Yeti coolers.
Competitors will also have the opportunity to earn wild cards in three ways. First, participate in the Tribute Ride and dedicate your run to someone you love who is battling breast cancer. Second, learn how to do a breast self-exam and download the B4BC app. Third, purchase an additional wild card at the start/ finish line for $5 where proceeds directly benefit B4BC.
Virtual Love Your Peaks Fundraiser
The Love your Peaks virtual social media fundraiser is a great way to participate if you cannot attend the in-person event. The virtual event consists of fundraising, riding, and posting a picture to social media. To take part, go ride and snap some pictures wearing your best pink gear and post it using #LoveYourPeaks and tagging @b4bc and @sunbum by April 14. The more you fundraise beyond your registration donation, the more tickets you will receive for weekly giveaways (each $10 is one entry for the weekly giveaway). Register for the online fundraiser on Boarding for Breast Cancer’s website! If you fundraise more than $25, you will receive a B4BC beanie, Sun Bum products, stickers, and more!
Boarding for Breast Cancer was founded in 1996 as a non-profit 501(c) 3 organization. Their mission is to:
“Prepare young people with education on early detection.
Promote the importance of maintaining a healthy, active lifestyle as the best means of breast cancer prevention.
Provide survivor support for those affected by breast cancer.”
They deliver this mission through programs that promote educational outreach experience, prevention and awareness fundraising events (like Love Your Peaks), and Survivorship.
