CEO Davey Pitcher Discusses the Wolf Creek Ski Area, CO, Expansion Project

Brett Ploss | | Post Tag for Industry NewsIndustry NewsPost Tag for Featured ArticleFeatured Article
Wolf Creek Ski Area trail map. | Image: Wolf Creek Website

Wolf Creek Ski Area, nestled in the San Juan Mountains of Colorado, is celebrating its 85th season this year. Renowned for having “The Most Snow in Colorado,” with an average of 430 inches annually, Wolf Creek attracts skiers not only from across the region but also europeans eager to explore the American West.

Wolf Creek is as authentic as it gets. With 1,600 skiable acres, 144 named trails, and nine lifts, the mountain offers expansive terrain for all skill levels. Expert skiers gravitate to Alberta Peakโ€™s open bowls and Montezuma Bowlโ€™s chutes, while beginners and intermediates enjoy groomed runs like Treasure Falls and Windjammer. Despite a vertical drop of 1,604 feet, the resortโ€™s sprawling terrain creates a unique charm rarely found in Coloradoโ€™s increasingly commercialized ski scene.

The fiercely independent spirit is evident in every detail. The mountain has resisted the allure of mega ski passes such as Epic and Ikon, keeping lift tickets affordableโ€”$91 for adults, $60 for seniors, and $45 for children. During local appreciation days, prices drop even further, with adult tickets for $68, drawing skiers seeking value and atmosphere over frills. Pro tip: local appreciation prices are for everyone.

A Tucker Sno-Cat still in use today. ย Image: Wolf Creek Instagram

A True Powder Haven: The Story of Wolf Creek Ski Area

Wolf Creekโ€™s loyalists cherish its dependable snow and uncrowded slopes, especially during storm cycles.ย For those chasing early-season turns, Wolf Creek opened this year on October 22, with a significant amount of its terrain already skiableโ€”a claim no other North American resort could match.

The early opening means snow has already been skied into the trees, making the available terrain the most in North America this early in the season.

Celebrated for its dependable snowfall and uncrowded slopes. Its journey began humbly in 1938 as a ski club formed by local potato farmers. Armed with little more than a rope tow, they embraced the areaโ€™s abundant powder. Like many ski resorts, operations paused during World War II, but the dream lived on.

One of Wolf Creekโ€™s earliest trail maps. | Image: Wolf Creek Instagram

After the war, the ski club moved to an old hunting lodge, maintaining its rustic charm with simple rope tows. In 1968, Wolf Creek transitioned into a publicly held corporation, attracting investors, including Cowboys football players such as Danny White. Despite its potential, financial troubles led to bankruptcy by 1976.

Enter the Pitcher Family

SnowBrains had the chance to sit down with Davey Pitcher, CEO and owner of Wolf Creek Ski Area, to discuss the rich history and exciting future.

In 1976, Pitcherโ€™s father, a visionary known for developing Ski Santa Fe and Ski Apache in New Mexico as well as cutting trails at Big Sky for Chet Huntley, purchased Wolf Creek. With limited amenities but unmatched snowfall, the Pitcher family saw an opportunity to transform Wolf Creek into a hidden gem.

To assemble his team, he reached out to his brother Todd, a ski patroller who had been involved in the initial logging and trail design at Big Sky, and asked if he was ready for a new challenge. While the lodge had limited amenities, its locationโ€”boasting the most snowfall in Coloradoโ€”convinced him it was a hidden gem waiting to be polished.

Wolf Creek Ski Area has a rich history. | Image: Wolf Creek Instagram

The family logged trails, managed operations, and established the area as a Colorado icon. In the first season of ownership, 1976, Wolf Creek and Colorado didnโ€™t receive a single snowflake until January 22. Proving the law of averages, the following year they received an astonishing 900 inches of snow, securing its reputation as Coloradoโ€™s snowiest ski area.

Leading Wolf Creek to Today

Davey Pitcher and his wife Roseanne, a former Aspen ski patroller, joined the family business. Answering a call from his father, they worked summers at Wolf Creek until moving full time in 1984 where he became operations manager.

Davey Pitcher and his wife. | Image: The Durango Harold

He reflected on overseeing innovations such as Wolf Creekโ€™s early adoption of snowboarding in 1984. He then went on to explain how Mike Maynard created a licensing process that resorts required to ride snowboards inbounds which made them hard to get. Wolf Creek was never a fan of the license, which quickly became obsolete. By 1986, the sport shop was selling snowboard gear. And as demand grew, the resort became a hub for the emerging sport.

By the mid-1990s, Davey assumed the role of CEO, a position he still holds today, making him one of the longest-serving leaders in the ski industry. With his children now actively involved in the operations, Wolf Creek continues to thrive as a family-run, independent ski destination.

Daveyโ€™s team of 60 full-time staff handles all mountain maintenance, construction, and trail work, staying employed year-round despite the lack of summer operationsโ€”a fact he takes great pride in.

During the ski season, Davey spends 6 to 7 days a week on the mountain. In his downtime, he enjoys paragliding in California, a fitting pastime for his adventurous background. Over the years, he has observed a shift in skier preferences, from favoring bluebird days to embracing storm cycles. Itโ€™s rare to encounter crowded lift lines on any given day.

Wolf Creek is unique in its reliance on natural snowfall, using only 1.2 million gallons of water each season for early base creation. By comparison, Summit County resorts use an average of 200 million gallons, and the X Games alone consumes 74 million gallons.

A propane snow cat still in use today | Image: Brett Ploss

The team collaborates closely with the Colorado Department of Transporation (CDOT) to keep Wolf Creek Pass accessible during heavy snowfall. For those expecting a storm, he suggests staying in South Fork. Typically, they can clear the pass with only a two to three hour delay, giving those in South Fork access to an empty mountain for the morning. However, most staff and lodging options are based in Pagosa Springs, home to the worldโ€™s deepest hot springs.

For travelers, he recommended flying into Durango or Alamosa. While Wolf Creek is a four-hour drive from Denver, he noted that on busy weekends, factoring in I-70 skier traffic often makes it faster to reach Wolf Creek and return than many of the Front Range resorts.

A Vision For The Future

Off the slopes, the ski area is set to begin a multi-year base area upgrade starting next summer. The new facilities will include expanded rental shops, a larger sports center, and even escalators to make the walk from the parking lot easier. Davey is particularly excited to replace the temporary snowboard igloo structure โ€œThe BoarderDomeโ€ with a permanent building. Over the course of three years, the upgrades will add 25,000 square feet of improved lodge spaces.

The temporary BoarderDome that will be replaced with a permanent structure in 2025. ย | Image: Brett Ploss

The most exciting change is a proposed expansion that would add 1,200 acres of terrain, including 900 acres of steeps with guided backcountry skiing. The other 300 acres section would feature beginner and intermediate groomers, catering to families and casual skiers.

Currently, the area is located in the Rio Grande Forest. The new terrain will be located in the San Juan forest which causes many regulatory agencies to be involved in the long process with no current timeline to completion.

The proposed expansion includes two new lifts: an 800-foot lift serving 300 acres of terrain classified as 15% beginner, 60% intermediate, and 25% expert, and a 2,000-foot vertical lift that will open 900 acres of 100% expert terrain. Davey is particularly excited about the latter, which he hopes will be available as soon as next season for permitted, in-bounds guided backcountry skiing. This setup would allow the team to manage avalanche risks across 65-70% of the new terrain, ensuring safer access for advanced skiers.

Wolf Creek Ski Area Master Development Plan. The left shows 900 acres of new expert terrain which could be open for guided backcountry skiing as early as next season. The right shows 300 acres of primarily intermediate terrain. | Image: US Forest Service

Expanding within the San Juan National Forest has required navigating layers of regulatory hurdles which have kept the project in development for over a decade, from environmental concerns to avalanche mitigation. Among the most significant challenges has been addressing the habitat of the lynx, a species reintroduced to the area. While conservationists have raised concerns, resort officials have worked to demonstrate minimal ecological impact.

โ€œWeโ€™re committed to balancing responsible development with preserving the natural beauty that makes Wolf Creek special,โ€ Pitcher said.

Overall, Pitcher and his team are excited to get this project underway to share the new terrain with all guests.

As Wolf Creek embarks on its next chapter, it continues to embody the spirit of Colorado skiing. Whether carving fresh tracks or exploring the proposed new terrain, visitors become part of an 85-year legacy shaped by passion, innovation, and a deep connection to the mountain.


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