Industry News
The Faction Collective Verbier, Switzerland Faction Skis unveils its 24|25 ski collection, featuring new models and exciting artwork updates to its award-winning classics. The new collection blends performance and playfulness, engineered for freeskiing. Over 95% of the collection is produced with Austrian manufacturing partners, emphasizing Faction’s commitment to quality and durability.
The award-winning flat-tail Dancer Series is making waves with refreshed artwork and colorways. All Dancer models except for the Dancer 4 now feature a primary and alternate colorway, with ski lengths for each color spanning the spectrum from short to long. A true unisex offering that allows freeskiers to select the color and length that suits them best, with like-for-like construction in both colors. The premium twin-tip Studio Series sees a significant expansion, formerly featuring two models, now five: from the pipe and park-oriented Studio 0 and 1 to the all-mountain and freeride Studio 2, 3, and 4.
The psychedelic artwork by Parade Studio is sure to turn heads. The cult favorite twin-tip Prodigy Series returns with reinforced rubber & carbon underfoot to bolster durability. It features a retro gaming theme by Parade Studio, dubbed ‘skiing’s cheat code’ for its wide appeal and ease of ski ability progression. Additionally, Faction unveils the new Prodigy Capsule, three models with hand-illustrated artworks by Elsa Grace, celebrating distinct bioregions in the United States.
The new line-up showcases eco-conscious technology, a hallmark of Faction’s releases. Sustainability is central to the brand’s production. All models feature locally sourced raw materials to reduce logistics carbon emissions, as well as recycled materials in topsheets, bases, and sidewalls. Most of the collection is constructed in a fully renewable energy-powered factory. Faction is B Corp™ Certified. The collection’s ties to creativity and the arts will shine through the season’s brand campaigns, celebrating the photographic, film, artistic, and performance-based creativity within The Faction Collective.
Faction’s athletes will feature in a multi-part film series this Fall, spotlighting their rich development stories. The brand will later announce this season’s hotly-anticipated limited edition skis designed side-by-side with its prominent athletes, who collectively boast 9 Winter Olympic medals, countless X Games and World Cup medals, and a Freeride World Tour crown. The collection is now available for pre-order and will soon be available via retail partners worldwide. Discover more at factionskis.com.
