Industry News
Retired U.S. ski racer Ted Ligety announced the end of his long-standing sponsorship by Head on social media on Monday, October 7. Ligety wrote on his Instagram account, “After 14 incredible years with @head_ski , it’s time for the new chapter. Together, we’ve achieved unforgettable victories, shaped skiing history, and pushed the boundaries of what’s possible on the slopes. The team at Head felt like a family. Thank you for being such an integral part of my journey. It’s time for the next adventure.”
Those who wondered about the 40-year-old athlete’s new path did not have to wait for an answer for too long. Today, October 8, the two-time Olympic Champion announced that he will be joining DPS Skis. DPS was founded by Stephan Drake and Peter Turner in 2005. DPS’ global headquarters is located at the base of the Wasatch Mountains in Salt Lake City, Utah, USA. Within its adjoining state-of-the-art ski factory, space-age carbon technology is fused with groundbreaking shapes to create the world’s most advanced skis. Its products are sold on five continents, and it is the trusted brand of choice for serious skiers worldwide.
“Since I was a kid, I dreamed of making skis. Joining DPS Skis as the Head of Product Performance is fulfilling that dream. I’m excited to help DPS build on its innovative approach to making carbon fiber skis right here in Salt Lake City, Utah, and help develop current and future skis. The ability to get in the nitty-gritty of ski building, make a prototype in the morning, and ski on it by the afternoon is unheard of and exhilarating, making the opportunities for ski development endless. Stay tuned for more updates on what’s to come.”
Ted Ligety joins DPS as Head of Product Performance. Ligety will help develop DPS and PHANTOM Glide’s product lineups, working closely with senior vice president Thomas Laakso and DPS founder Peter Turner. Ligety will also act as an athlete and spokesperson for both DPS and PHANTOM Glide. “Ted Ligety is an American ski racing icon, and his skiing reputation is without question. Ted’s creativity, hunger for perfection, and insights into ski dynamics and design will elevate our product development,” says Laakso. “With his unparalleled expertise and passion for skiing, Ted will be a key component of notable upcoming brand partnerships where DPS will push the envelope of what’s possible in carbon ski design and manufacturing.”
Ligety has won 25 World Cups and is considered one of the best Giant Slalom skiers in ski racing history. Renowned for his technical prowess and innovative approach to alpine skiing, Ligety brings a wealth of knowledge to DPS. His expertise will be instrumental in creating high-performance skis that deliver exceptional carving and all-mountain capabilities for skiers seeking excitement and versatility on frontside terrain.
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